Social Media Doesn’t Work in Corporate America…..from a corporate marketing standpoint it’s not being using…there are a few case studies of those that do it well…a lot of hype … but it is not always so practical.
Ronn Torossian On Why Social Media Doesn’t Work
Ronn Torossian On Lindsay Lohan
New York City could be the savior for Lindsay Lohan . . . She could sell the story that she moved to L.A. and did her wild thing and got it out of her system, and then came back to New York to get serious . . . That’s a story that New Yorkers could appreciate. Read More
Ronn Torossian On The Challenges of Celebrity PR
One of the most challenging parts of working in celebrity publicity is re-shaping an image which the world already thinks they know. Constant public scrutiny, the demand of hundreds of media outlets calling non-stop, and the immediacy of today’s media make this even harder. The latest news from Lindsay Lohan, Mel Gibson, Tiger Woods and other shining stars, makes one wonder about the differences between a celebrity and a “normal” human being. Keep Reading »
Ronn Torossian on How to Avoid Emergency Slides
Job Lessons Learned From Steven Slater
Businesses are accustomed to regular employee horror stories, yet CEOs worldwide must be terrified by the recent response to JetBlue flight attendant Steven Slater’s choice of how and when to resign. Many have come to his defense, stating, “It’s hard working daily with people” and “you easily get agitated by constant traveling and servicing annoyed passengers,” but did anyone ask if he still cashed his paychecks? Keep Reading »
Making a comeback from a PR crisis: What’s next for Al Gore?
While its always a relief to be cleared of criminal allegations, for high-profile leaders like Al Gore, an acquittal in the court of law does not imply a similar outcome by the court of public opinion. We tend to remember public figures for their mishaps and embarrassments.
Unfortunately, the media doesn’t always hold an ‘innocent until proven guilty’ stance like they do like they do when allegations first come out. In fact, some of you may have followed Portland’s sexual harassment story, but not heard of Portland’s court decision to close the case. The decision was just not as “newsworthy” as the story itself.
So how should former Vice President Al Gore go about clearing his name in the “court of public opinion?” Keep Reading »
Ronn Torossian on The Power of Reading
As a self-made entrepreneur, I believe in the power of reading and wasn’t surprised last week when Amazon’s Kindle book sales surpassed print books’ for the first time. Information is always being changed and updated, and now the ways in which we retrieve information are following. So, how are people to choose the right way to get their news, books and journals in today’s uber-information age? Keep Reading »
In a PR crisis, act NOW
Q: How do I deal with a PR nightmare?
A: There are times when you can get away with burying your head in the sand, but a business crisis isn’t one of them. You need to drop everything and fix it. Now.
“Small-business owners think they can put their heads down and outwork everything,” says Ronn Torossian, founder of 5W Public Relations, based in New York. “But you can’t outwork crisis. For the people it impacts, it will feel like the end of the world.” Keep Reading »
Ronn Torossian On Israel and PR
On Tisha Be’av the saddest Jewish day of the year, I commemorated the destruction of the temple. On days of lamentation, I often think of scary things, and I believe that the State of Israel is in real danger because of their flawed Public Relations and communications work. Keep Reading »
Ronn Torossian On Why Apple and Its Brand Can Endure a Crisis
Much different than BP, Toyota, Mel Gibson, Tiger Woods and Dell, Apple can better weather negative media and afford a PR crisis (if such a thing is possible). Let’s keep things in perspective for Apple — The brand is so hot that there are waiting lists for their products, and they won’t even take your money in their stores. Keep Reading »
Ronn Torossian on Minor Achievements; A Business-Life Perspective
Starting a business and being an entrepreneur requires a lot of energies. It also requires the realization that you’re embarked on a long path with ups and downs. One thing to remember which I have learned only recently – While you expand your imagination on how successful you wish to become do not neglect the small achievements. Keep Reading »
