Ronn Torossian Update

5WPR CEO Ronn Torossian News & Updates

NYC Goes After Exxon for Climate Damage

NYC goes after Exxon for climate damage

New York City is not sleeping on climate change. The city is chasing international oil giant, ExxonMobil, as well as others in the industry, filing a lawsuit and also promising to drop billions in fossil fuel stocks.

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Franco Latest to Face Harassment Claims

Franco latest to face harassment claims

If someone sat around making a list of Hollywood actors they might think would be next to be featured in the headlines generated by the ongoing #MeToo movement, would James Franco be on that list? Not likely…

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Will Gene Therapy Take Hold in Medicine?

Will Gene Therapy take hold in medicine?

Every once in a while, something truly innovative and groundbreaking comes out in medicine. While there are advances all the time, these are truly game-changing. In recent years, that game changer has been stem cell therapy. But the next evolution in medicine may hold even more promise. That advance? Gene therapy.

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Chipotle Deals With Another Health Scare

Chipotle Hack Has Customers Concerned

It’s been a rough year or so for Chipotle, and it doesn’t look like the fast-casual eatery will be going out on a high note. There have been all sorts of reports through the years of people getting sick or other health issues at multiple Chipotle restaurants.

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Canada Cancels Boeing Deal

Canada is in the midst of a trade dispute with the United States. The primary victim of this disagreement is Boeing. Initially, the country had made plans to purchase new F/A-18 Super Hornet fighters from Boeing. Now the country has pulled back, saying they will purchase older jets from Australia instead.

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Anheuser-Busch Bets Big on Tesla

Anheuser-Busch bets big on Tesla

Not that long ago, Tesla announced plans to build the biggest fully electric vehicles yet on the market: tractor trailers. Now, before the first one is even on the assembly line, the company has its first fleet order. International brewer Anheuser-Busch recently ordered 40 electric semis in an effort, the company says, to reduce carbon emissions by 30% in the coming years.

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Actress Meghan Markle Elevates to an Entirely New Level of Famous

On the ladder of fame, there is nothing quite like being a royal. If anyone outside the British royal family can relate, it’s, perhaps, Sir Paul McCartney. Otherwise, the royal family is in a fame stratosphere all its own. And that is what American actress Meghan Markle is about to marry into.

Of course, she will get the attention starting now, long before she ever says “I do.” It’s the same level of attention that warned off two previous high-profile romantic interests of Britain’s Prince Harry. But, this time, he seems to have found a lady who is up to the challenge.

Markle is, of course, famous in her own right. An established and very popular television star, she is well-practiced in the art of glowing in front of massive, adoring crowds chanting her name. But never this massive a crowd and never this loudly…or this critically. The soon-to-be wife of Prince Charles’ younger son, Markle will feel a level of fame and scrutiny reserved only for a very exclusive number of people on this planet.

As an introduction, just a day or two after the engagement was announced, hundreds gathered in Nottingham to greet the couple in one of their first public appearances since the announcement. That, of course, is one thing Markle will have to grow accustomed to, every time she steps outside, it’s now a “public appearance.”

Fortunately, she will have a lot of practice over the next few months. The Prince and his betrothed are beginning a tour of Britain soon, which is expected to last well into the new year, presenting Markle to the British people and showing her around both the country and Windsor Castle, where they are scheduled to be married this coming May.

At Nottingham, Markle glowed, the picture of the soon-to-be-princess. She seemed to thrive on the adoration heaped on her by the gathered throng, which had, reportedly, “waited for hours just to catch a glimpse of the couple.”

That crowd waved both the Union Jack of Britain and the Stars and Stripes of the States. That dynamic will be an interesting one to watch unfold. It’s not the first time an American has been romantically connected to the British Royal family, however, it is the first time in a while. And that last time didn’t go so well. That history has many people watching this match very closely.

The politics of the engagement notwithstanding, Markle must grow accustomed to, or at least immune to, the incessant nitpicking by the British and even some American press. For example, one of the main topics of conversation after the couple’s Nottingham appearance: Markle’s handbag. Hardly a state secret or an item of great import, the purse was discussed endlessly by British media.

And that, more than anything else, defines the level of scrutiny she will now be under. Not even her handbag is safe.

Ronn Torossian is the Founder and CEO of the New York based public relations firm 5WPR: one of the 20 largest PR Firms in the United States.

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Making the Deal – Yorkville Advisors LLC

When deals for multi-millions are made, ones where a company like Yorkville Advisors, a private investment firm that puts money into public companies, usually takes a bit of time and a lot of expertise. Research is done, due diligence from both sides becomes necessary, and so much more before names are signed on a dotted line and finances made available, usually for investing by the company who needs the funds.

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Uber Admits Hack Exposed Tens of Millions

Uber admits hack exposed tens of millions

Ridesharing juggernaut Uber can’t seem to get out of its own way. The company parlayed a lot of early PR, political, and legal wins into the birth of an entirely new industry. The salad days are done, however. Since those big wins, it’s been one PR mess after another for Uber.

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