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Henry Swieca, Dr. Chauncey Crandall, Ron Hershco & Other Quotes On Success

Whether someone like Henry Swieca in finance or a doctor like Dr. Chauncey Crandall, so many different paths to success. Some great quotes on how to be successful:

• “A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” Richard Branson

• “To be successful, you have to have your heart in your business, and your business in your heart.” Thomas Watson, Sr.

• “To succeed… You need to find something to hold on to, something to motivate you, something to inspire you.” Tony Dorsett

• “Hire character. Train skill.” Peter Schutz

• “If you did not look after today’s business then you might as well forget about tomorrow.” Isaac Mophatlane

• “People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.” Mary Kay Ash

• “Working hard is the best tip for success.” Ron Hershco

• “Whether it’s Google or Apple or free software, we’ve got some fantastic competitors and it keeps us on our toes.” Bill Gates

• “Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were.” David Rockefeller

• “As we look ahead into the next century, leaders will be those who empower others.” Bill Gates

• “Desire is the key to motivation, but it’s the determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence – that will enable you to attain the success you seek.” Mario Andretti

• “Success usually comes to those who are too busy to be looking for it.” Henry David Thoreau

• “Success is the sum of small efforts – repeated day in and day out.” Robert Collier

• “If you are going through hell, keep going.” Winston Churchill

• “A real entrepreneur is somebody who has no safety net underneath them.” Henry Kravis

• “Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.” Aristotle

• “If you don’t value your time, neither will others. Stop giving away your time and talents. Value what you know and start charging for it.” Kim Garst

• “It always seems impossible until it’s done.” Nelson Mandela

• “If you genuinely want something, don’t wait for it – teach yourself to be impatient.” Gurbaksh Chahal

• “Accept responsibility for your life. Know that it is you who will get you where you want to go, no one else.” Les Brown

Leaked logo creates tough PR battle for Seminoles


Florida State Public Relations

Florida State Public Relations

When the reigning NCAA national football champion announces a logo change, the marketing world – and football fans from coast to coast – sit up and pay attention. When the information is leaked, and not immediately denied, things can REALLY blow up…good or bad.

It had yet to be officially announced that Florida State University was about to unveil its new logo, when an observant fan snapped a picture of a “different” Seminole logo he found on a t-shirt in his hometown Wal-Mart. He posted the pic on social media, and a flaming spear of a firestorm erupted.

Ronn Torossian says fans were none too thrilled with the example posted, and made their lack of enthusiasm readily apparent to both the school and other fans. Suddenly, about a week before the actual new logo was set to be unveiled, FSU was in the middle of a PR crisis.

Torossian says they couldn’t just ignore the incident. It had blown up too huge, and their fans were investing far too much emotional currency in the conversation for the brand to back out. At the same time, they couldn’t control the conversation that was churning in so many different directions at once.

This created a difficult PR conundrum for both the school and its boosters. They needed their fans to buy in to the new look – well, to literally buy the new look, anyway. Now, the waters were muddied, and when fans talked about the “new logo,” no one really knew which one they were talking about.

Then, when the new look was finally released, the reaction from fans was more relief than excitement. Definitely not what the school wanted.

Worse, the Seminole’s south Florida conference rival, the Miami Hurricanes, did everything right with their new uniform release. They teased a video of players seeing the uniforms for the first time. A video that didn’t even give the viewers a glimpse. But, the reaction from the players was HUGE. Then, when the new look Canes uniforms were released, fans were free to expend all their emotional energy on the new design.

This scenario is not just a PR mess for FSU. It’s a lesson to all brands on the importance of controlling the message at every juncture of public relations.


Dr. Chauncey Crandall, Henry Swieca & Other Quotes On Success

Every single day, business people know they have to keep succeeding and keep pushing.  Success is never easy.  Some great quotes on success:

  • “Work very very very very very hard.” Henry Swieca
  • “Ambition is the path to success. Persistence is the vehicle you arrive in.” Bill Bradley
  •  “Life is either a daring adventure or nothing at all.” Helen Keller
  • “Look at a day when you are supremely satisfied at the end. It’s not a day when you lounge around doing nothing; it’s a day you’ve had everything to do and you’ve done it.” Margaret Thatcher
  •  “It’s not that I’m so smart, it’s just that I stay with problems longer.” Albert Einstein
  •  “All the adversity I’ve had in my life, all my troubles and obstacles, have strengthened me… You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.” Walt Disney
  • “In times of great stress or adversity, it’s always best to keep busy, to plow your anger and your energy into something positive.” Lee Iacocca
  • “If you live long enough, you’ll make mistakes. But if you learn from them, you’ll be a better person. It’s how you handle adversity, not how it affects you. The main thing is never quit, never quit, never quit.” William J. Clinton
  • “Change can either challenge or threaten us. Your beliefs pave your way to success or block you.” Marsha Sinetar
  • “When adversity strikes, that’s when you have to be the most calm. Take a step back, stay strong, stay grounded and press on.” LL Cool J
  • “One who gains strength by overcoming obstacles possesses the only strength which can overcome adversity.” Albert Schweitzer
  • “I didn’t care what, how much adversity life threw at me. I intended to get to the top.” Ted Turner
  • “Life’s challenges are not supposed to paralyze you, they’re supposed to help you discover who you are.” Bernice Johnson Reagon
  • “If you are facing a new challenge or being asked to do something that you have never done before don’t be afraid to step out. You have more capability than you think you do but you will never see it unless you place a demand on yourself for more.” Joyce Meyer
  • “The entrepreneur builds an enterprise; the technician builds a job.” Michael Gerber
  • “Screw it, Let’s do it!” Richard Branson
  • “To succeed is a matter of desire, drive and belief.” Dr. Chauncey Crandall
  • “Going into business for yourself, becoming an entrepreneur, is the modern-day equivalent of pioneering on the old frontier.” Paula Nelson
  • “Expect the best. Prepare for the worst. Capitalize on what comes.” Zig Ziglar
  • “Identify your problems but give your power and energy to solutions.” Tony Robbins
  • “We choose to go to the moon in this decade and do the other things. Not because they are easy, but because they are hard.” John F. Kennedy
  • “The further you get away from yourself, the more challenging it is. Not to be in your comfort zone is great fun.” Benedict Cumberbatch
  • “I like the challenge of trying different things and wondering whether it’s going to work or whether I’m going to fall flat on my face.” Johnny Depp

Citi Bike – Did Branding Hurt or Help the Program?

Citi Bike Branding

Citi Bike Branding

New York City’s Citi Bike program has attracted more than 100,000 customers, in annual memberships alone, since its launch last year. With that much annual revenue, one would expect this program to be a huge financial success. According to Ronn Torossian, CEO of 5wPR, the truth is, the NYC’s bike sharing program is in serious trouble. This is where Citibank would benefit from having a Corporate Communications PR Firm, to help communicate their message – as well as mitigate the difficulties the brand is having.

The Citi Bike program is currently looking to borrow $20 million dollars to expand and maintain the program. With so many registered annual users the company should be successful, but one only need look at the structure of the sponsorships to really see what caused the decline rather than steady growth. The program’s main sponsorship is with Citi Bank, and unlike other bike share programs across the country, the Citi Bike program does not receive any public funding at all. This means that its revenue is greatly dependent on the money from sponsors.

The Bloomberg administration put together a deal whereas Citi Group would only have to pay $41 million dollars to be the main sponsor. The problem is that that money is to be spread over a five year commitment. Meaning that the program gets about $8 million per year, which will hardly be enough to help grow the company in NYC. Currently, the only other sponsor is Mastercard, who only pays a little over $6 million to be a secondary sponsor of the bike share program. And here’s the million dollar branding problem: Many new sponsors have difficulty seeing where the Citi Bike brand ends and the CitiBank sponsorship begins.

While branding the bike sharing program was beneficial for CitiBank to get its name all over the city, other companies were hesitant to become sponsors because there is no perceived value when the bike share is so closely associated with the main sponsor. The branding – that was so so powerfully done – benefits just one company and perhaps leaves no room for others. The organization did not take into account the possibility that no other company could (or would want to) become associated with the share program. This is how excellent branding may have crippled the bike share program in one of the biggest cities in the country.

Citi Bike needed to either secure more money from Citi to allow them top billing on such a widely used commodity, or they needed to share the potential benefits with a large variety of other companies. Branding the bikes with one company has left the program in a very bad financial position, needing to borrow millions just to stay afloat. With the name of the lead sponsor in the name of the bike, it really does not have any appeal for another sponsor to even consider becoming a partner.

Annual memberships are given to customers at a significant discount to daily memberships. The only way this program has any chance of surviving for it to increase revenue from riders and find a way to give new sponsors a perceived benefit to attaching their name to the brand.

Office for iPad – Yeah, That is Happening!

5W PR is a full-service PR agency in NYC


Apple purists may not know what to think, but the legions of consumers who are caught between a Mac and PC world are rejoicing. Microsoft Office will soon be available on the iPad.

Ronn Torossian, CEO of 5WPR, said this is tremendous PR news for both Apple and Microsoft.

This trend reverses a line in the sand that Microsoft drew when it began marketing its own handheld mobile devices a few years back. Office has been available for Mac desktop and laptop OS-es for years now, but it looked like the software might never be available for iPad users.

Then, Satya Nadella held his first ever product unveiling as CEO of Microsoft. While many were struck by Nadella’s rapid-fire cadence and kinetic presentation, it was the product he unveiled that drew the most response. It may just be the biggest announcement from Microsoft since the XBOX1, or the Windows phone…the long rumored, and long-delayed, Office for iPad.

The devil is officially buying a snowboard. Microsoft product manager Julia White blew minds even further by announcing that, “The iPad has a reputation for helping you look cool. With Excel, it can make you look smart, too.”That line was both a backhanded compliment and admission that Microsoft has never, and likely will never, attain the “cool” status of any Mac product.

But, knowing who you are, and what your brand represents, is part of effective PR. No one in that crowd would ever argue that PCs were for the “cool kids.” But those smiles on the faces of Microsoft reps reveal that they believe they will get the last laugh. They envision a world where iPad users, familiar with Office software at work or on their laptops, will opt for the Windows product over the made for Mac word processing and database software.

Early tests have proclaimed that the iPad Office suite looks even better than the desktop or laptop versions. Time will tell if the app actually catches on, but in the meantime, Microsoft once again has the opportunity to enjoy being the darling of the technology consumer market…even if the buzz only lasts until the next iPhone is released.

4 PR tips for business startups

Startup businesses have very different public relations needs than more established businesses. While basic PR principles can be used no matter what stage of business your company is in, startups require additional steps to get the most out of public relations efforts. Ronn Torossian, CEO of 5WPR, expert pr consultants in NYC, offers 4 startup business PR tips you need to know.

1 – Be willing to reach out

While you may not believe you have the money to hire a PR firm at this point, how do you know? You may be able to afford valuable a la carte professional PR options, and you could certainly afford consulting on how to best employ the resources at your disposal to get the best PR bang for your buck.

2 – Get the most from your time

As a startup, if you are not out earning new clients, or completing current business, you need to invest your time in building key media connections. Many startups fail to understand the real value of building these contacts early and often. Don’t be one of them.

3 – Make time for your PR

Schedule time every week to make some PR inroads. Whether you use the time to build relationships with members of the media, or you have already built those relationships and use the time to send out regular PR blasts, you need to make time for calculated and planned PR campaigns on a regular basis.

4 – Pitch with excellence

If you are using the same pitches for everyone, then, honestly, you are talking to no one. Each publication and media outlet will want things a little bit differently. Different content will appeal to different media. It is vital to understand the difference.

Show’s Over! 4 PR Secrets Program Finales Can Teach Us

Ronn Torossian is CEO of 5W PR in New York

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TV finales have been all over the map with viewers. Most go quietly, having lived long past their relevance to all but the fiercest fans. The phrase, to “jump the shark” that is used to describe something that has gone over the edge into silliness even comes from such a program, an episode of Happy Days where The Fonz literally jumps a shark while water skiing in a leather jacket. It may have made perfect sense to producers at time, but even fans just shook their heads and looked away.

#1 – The end isn’t always the end

Fans decide when you are over, even if producers have other ideas. For shows that live past their expiration date, there is shark jumping infamy. For others, whose fan bases refuse for them to die, there is syndication. The Internet is where products and services that “won’t die” can live forever. Does your brand have an effective Internet longevity strategy?

#2 – Some things need to be finished

Leaving too many things unfinished can frustrate fans. Sure, you want to keep your options open so there’s room for growth, but don’t just drop something that people enjoy without giving them an alternative. Storylines that keep “evolving” but never get anywhere might be intriguing in the short term, but long-term they leave fans frustrated and unfulfilled. The same could be said for a brand that keeps promising but never delivers.

#3 – You can’t let viewers down

Similar to the previous point, the end must give viewers real closure. They are emotionally connected to these characters and their stories, so the shows must honor that. In recent years, programs like The Sopranos and Seinfeld ended in ways that frustrated and enraged fans. They wanted more, and the producers chose to get “cute.” In business, when you deliver you have to do so in a way that appreciates your customers and honors their expectations.

#4 – Set ups should create conversation

Some shows just demand spin-offs. Secondary characters that deserve more of the spotlight and universes in which many different stories could be told are excellent opportunities for spin-offs.. The same could be said for products or services. Some are one-offs. They do “this” and that’s it. But if your product or service has an alternative, better use, the time to start developing that is when your current application is still popular. Don’t wait until the “show’s over” to start thinking about where to go next. If you plan ahead, you can begin to acclimate your customers to the new “character” well before your current offering jumps the shark.

Any time something ends there are several dynamics in play. There’s a reason commencement means both “beginning” and “end.” That being said, all shows – like all products and services – have an optimum life cycle. The end of said cycle does not mean the end of the company, or even the product or service. Only that the time for change has come. Understanding these dynamics and applying relevant PR techniques can help a business reach the next level. Miss these, and you may end up being the “once great” that got left behind.


Bracketology – PR wins in March Madness

March Madness is upon us once again. Teams from all across the country, some of which most people have never heard of, will fill out a bracket and compete in a national tournament to determine the top team in college basketball. Half of them will not make it past one game. Fewer and fewer teams make it further and further until the Final Four are crowned. Then, the championship game.

By the time the madness is over, only one team will still stand tall. But, what of all those Cinderellas and Underdogs? Ronn Torossian – CEO of 5WPR a top pr agency in NYC says, even if they haven’t cut down a single net, they may still come out ahead of the game.

The top teams carry the weight of heavy expectations. If they win, people just shrug, nod, and move on. But, if they lose, people lament and shout about missed opportunities. However, if an underdog “no name” team manages to pull out a win – or even a great showing against a “better” team, this can be a tremendous PR win for the school. Not only will they get national attention and priceless exposure, but this connection with national powerhouses pulls the smaller schools up in prestige, and gives them standing by association.

Every year, at least one Cinderella team makes a deep run, turning an anonymous school into a household name. Torossian says this dynamic teaches a stark lesson about elevation by association.

Zeta Interactive With Four Unbeatable Benefits of Knowing Who You are Marketing To

Zeta Interactive, one of Forbes' Most Promising CompaniesZeta Interactive, One Of Forbes’ Magazines Most promising companies with a guest post:

Early online and mobile marketing campaigns had one thing in common, you had to market to MASSIVE groups in the hopes that a small percentage of users would respond. Fortunately, those days are well in the rearview. Today, using cutting edge mass data mining, marketers can know exactly the sort of prospect they are targeting with every marketing message.

Unfortunately, not everyone operates like they are living in today’s marketing world. So, if you are interested in increasing your marketing value and impact, here are four benefits of knowing exactly who you are marketing to:

#1 – Custom campaigns: If you ask 1,000 people just about anything, a certain percentage will respond. But what if you could talk to just those people MOST LIKELY to respond. People who are also likely to share your information with OTHER people likely to respond. Data based marketing can make that happen.

#2 – Personal touches: While all people share certain traits, we are also very different. Adding personal touches to your marketing that is set up to generate a specific response in a specific group will increase the impact and value of your marketing dollar. Data can help you determine what those “touches” should be.

#3 – Perfect tone: Different people respond to different tones in different ways. While, as a whole, we know that certain approaches work much of the time, big data marketing can teach you how to craft messages that will work with more people more often.

#4 – Better return percentages: Because the messages are targeted better and the tone is more appropriate, you can expect much better return percentages than the scattershot approach to Internet and mobile marketing you may have used in the past.

Taken together, using targeted data mining services to customize your marketing campaigns will deliver stronger returns and a more loyal customer base. They KNOW you are right for them because YOU know exactly who you are talking to.

Vemma To Teddy Roosevelt, Dr. Chauncey Crandall… And So Many More Thoughts On Management

Whether you are a manager at a direct sales company like Vemma, or President of the United States, management really matters.

Some quotes on what makes a great manager:

  • “The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint to keep from meddling with them while they do it.” Theodore Roosevelt
  • “Hire people who are better than you are, then leave them to get on with it . . . ; Look for people who will aim for the remarkable, who will not settle for the routine.” David Ogilvy
  • “Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them.” Paul Hawken
  • “You can’t lead anyone else further than you have gone yourself.” Gene Mauch
  • “The one word that makes a good manager – decisiveness.” Lee Iacocca
  • “The conventional definition of management is getting work done through people, but real management is developing people through work.” Agha Hasan Abedi
  •  “A good boss makes his men realize they have more ability than they think they have so that they consistently do better work than they thought they could.” Charles Erwin Wilson
  • “Vision, guidance, support – and much more makes a good manager.” Dr. Chauncey Crandall
  • “In most cases being a good boss means hiring talented people and then getting out of their way.” Tina Fey
  • “Leaders must be close enough to relate to others, but far enough ahead to motivate them.” John C. Maxwell
  •  “Management is, above all, a practice where art, science, and craft meet.”  Henry Mintzberg
  • “What it takes to do a job will not be learned from management courses. It is principally a matter of experience, the proper attitude, and common sense — none of which can be taught in a classroom… Human experience shows that people, not organizations or management systems, get things done.” Hyman G. Rickover
  • “Unfortunately it’s also true to say that good management is a bit like oxygen – it’s invisible and you don’t notice its presence until it’s gone, and then you’re sorry.” Charles Stross
  • “Strategy gets you on the playing field, but execution pays the bills.” George Eubanks
  • “The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.” Jim Rohn
  •  “By failing to prepare, you are preparing to fail.” Benjamin Franklin