Ronn Torossian Update

News and Updates from 5WPR CEO Ronn Torossian

Star Wars Battlefront Enrages Gamers

Star Wars Battlefront enrages gamers

It was supposed to be the re-emergence of one of the most popular video game franchises in recent memory. The Star Wars Battlefront series delighted and engaged a generation of gamers. The latest installment, though, seems to have enraged them.

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Under Armour Still Struggling to Hold Its Own

Ronn Torossian - Under Armour Still Struggling to Hold Its Own

After a “come from nowhere” popularity surge, athletic wear brand Under Armour is struggling to maintain market share. Quarterly sales fell again, and they fell even worse than expected. Never a good look. This news caused the company to lower its sales projections once again, hoping, at least, to meet rather than fall short of expectations.

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Drone Delivery Promoting Brands in Australia

drone delivery

Google has been teasing more drone delivery in the United States for some time now, but the company just announced something a little bit different for customers Down Under in Australia. Apparently, Google’s Project Wing has plans to start delivering hot burritos across the countryside. Yes, you read that right, Mexican goodness to go, courtesy of Google.

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American Wine Industry Faces Major Challenge

American wine industry

The tragic wildfires in the Pacific Northwest have continued to move south, and now they are ravaging America’s most beloved wine country, Napa Valley. That means the American wine industry is struggling to find a way to keep America’s growing appetite for wine sated. At present, though, the news is not any better elsewhere. American wine drinkers and the wine industry overall can’t expect too much help from Europe. France, Spain, and Italy are currently reporting some of the “worst harvests in decades” thanks to “extreme weather” that hurt grape yields.

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GE making waves by removing executive perks

Usually, when a brand’s top executives are in the news related to executive perks, the average reader will not be inclined to be happy about the direction of that story. This is not the case with General Electric, however. At least this time.

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NY Village Responds to Seal Controversy

Sometimes, all it takes to create a PR crisis is time. Things change, people forget, and the world moves on. Then, a new generation sees something, perhaps for the first time, and finds a message entirely different than those who have come before. Take, for example, the case of the village of Whitesboro, New York.

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Toys R Us Files Bankruptcy in Bid to Survive

Toys R Us files bankruptcy

Toys R Us has a load of debt. Serious debt. The kind of debt that forces you to make $400 million in interest payments alone every year. And that has the toy company seeking bankruptcy protection.

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Motel 6 Facing Barrage of Criticism Over Response

Motel 6

Motel 6 isn’t often in the national spotlight. The discount motel chain offers inexpensive rooms to travelers who are looking for a comfortable stay with few thrills. Now, though, Motel 6 is in the news for entirely different reasons.

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