Ronn Torossian Update

News and Updates from 5WPR CEO Ronn Torossian

Anheuser-Busch Bets Big on Tesla

Anheuser-Busch bets big on Tesla

Not that long ago, Tesla announced plans to build the biggest fully electric vehicles yet on the market: tractor trailers. Now, before the first one is even on the assembly line, the company has its first fleet order. International brewer Anheuser-Busch recently ordered 40 electric semis in an effort, the company says, to reduce carbon emissions by 30% in the coming years.

Continue Reading

Actress Meghan Markle Elevates to an Entirely New Level of Famous

On the ladder of fame, there is nothing quite like being a royal. If anyone outside the British royal family can relate, it’s, perhaps, Sir Paul McCartney. Otherwise, the royal family is in a fame stratosphere all its own. And that is what American actress Meghan Markle is about to marry into.

Of course, she will get the attention starting now, long before she ever says “I do.” It’s the same level of attention that warned off two previous high-profile romantic interests of Britain’s Prince Harry. But, this time, he seems to have found a lady who is up to the challenge.

Markle is, of course, famous in her own right. An established and very popular television star, she is well-practiced in the art of glowing in front of massive, adoring crowds chanting her name. But never this massive a crowd and never this loudly…or this critically. The soon-to-be wife of Prince Charles’ younger son, Markle will feel a level of fame and scrutiny reserved only for a very exclusive number of people on this planet.

As an introduction, just a day or two after the engagement was announced, hundreds gathered in Nottingham to greet the couple in one of their first public appearances since the announcement. That, of course, is one thing Markle will have to grow accustomed to, every time she steps outside, it’s now a “public appearance.”

Fortunately, she will have a lot of practice over the next few months. The Prince and his betrothed are beginning a tour of Britain soon, which is expected to last well into the new year, presenting Markle to the British people and showing her around both the country and Windsor Castle, where they are scheduled to be married this coming May.

At Nottingham, Markle glowed, the picture of the soon-to-be-princess. She seemed to thrive on the adoration heaped on her by the gathered throng, which had, reportedly, “waited for hours just to catch a glimpse of the couple.”

That crowd waved both the Union Jack of Britain and the Stars and Stripes of the States. That dynamic will be an interesting one to watch unfold. It’s not the first time an American has been romantically connected to the British Royal family, however, it is the first time in a while. And that last time didn’t go so well. That history has many people watching this match very closely.

The politics of the engagement notwithstanding, Markle must grow accustomed to, or at least immune to, the incessant nitpicking by the British and even some American press. For example, one of the main topics of conversation after the couple’s Nottingham appearance: Markle’s handbag. Hardly a state secret or an item of great import, the purse was discussed endlessly by British media.

And that, more than anything else, defines the level of scrutiny she will now be under. Not even her handbag is safe.

Ronn Torossian is the Founder and CEO of the New York based public relations firm 5WPR: one of the 20 largest PR Firms in the United States.

ronn torossian business insider

Continue Reading

Making the Deal – Yorkville Advisors LLC

When deals for multi-millions are made, ones where a company like Yorkville Advisors, a private investment firm that puts money into public companies, usually takes a bit of time and a lot of expertise. Research is done, due diligence from both sides becomes necessary, and so much more before names are signed on a dotted line and finances made available, usually for investing by the company who needs the funds.

Continue Reading

Uber Admits Hack Exposed Tens of Millions

Uber admits hack exposed tens of millions

Ridesharing juggernaut Uber can’t seem to get out of its own way. The company parlayed a lot of early PR, political, and legal wins into the birth of an entirely new industry. The salad days are done, however. Since those big wins, it’s been one PR mess after another for Uber.

Continue Reading

Times Reporter Suspended Over Allegations

Times reporter suspended over allegations

The sexual harassment outing revolution continues to roll, and more and more prolific heads continue to fall. While last week’s headlines were dominated by the ousting of Charlie Rose from CBS, other headlines featured a prominent print journalist. New York Times reporter, Glenn Thrush, has been suspended after multiple allegations of “sexual misconduct” involving “younger, female journalists.”

Continue Reading

Star Wars Battlefront Enrages Gamers

Star Wars Battlefront enrages gamers

It was supposed to be the re-emergence of one of the most popular video game franchises in recent memory. The Star Wars Battlefront series delighted and engaged a generation of gamers. The latest installment, though, seems to have enraged them.

Continue Reading
Continue Reading

Under Armour Still Struggling to Hold Its Own

Ronn Torossian - Under Armour Still Struggling to Hold Its Own

After a “come from nowhere” popularity surge, athletic wear brand Under Armour is struggling to maintain market share. Quarterly sales fell again, and they fell even worse than expected. Never a good look. This news caused the company to lower its sales projections once again, hoping, at least, to meet rather than fall short of expectations.

Continue Reading
Continue Reading

Drone Delivery Promoting Brands in Australia

drone delivery

Google has been teasing more drone delivery in the United States for some time now, but the company just announced something a little bit different for customers Down Under in Australia. Apparently, Google’s Project Wing has plans to start delivering hot burritos across the countryside. Yes, you read that right, Mexican goodness to go, courtesy of Google.

Continue Reading