“One of the best and worst things about social media is the instantnes of it. Which means it’s very good and it’s very dangerous,” says Ronn Torossian, CEO and president of 5W Public Relations.
“I think any time there’s a lot of opportunity there’s also a lot of risk in social media”. Ronn Torossian is a crisis communications expert who has represented and worked with celebrities such as Snoop Dog, Sean “P. Diddy” Combs, Nick Cannon and Pamela Anderson. Crisis communications is a branch of public relations that deals specifically with protecting an individual or company facing a challenge to their reputation. Pros in this field are hired either before or mid-crisis.
5WPR specialize in issues and crisis management for companies or individuals facing unanticipated difficulties in the marketplace, whether product recalls or rumors. We have worked on countless complex issues, responding within minutes on crisis PR issues. From IPO's to business and personal litigation, product recalls, trade disputes, environmental problems, warranty and product liability claims, sexual harassment and sexual discrimination cases, labor issues, criminal indictments, and a variety of sensitive political issues, both domestically and internationally.