Digital PR and Media Coverage
One of the biggest differences between traditional and digital PR is that the latter is always conducted with SEO in mind. One of the goals of public relations outreach in the digital sphere is for companies to receive media coverage in digital news publications. The best way to achieve that goal is to create PR content campaigns that are newsworthy and are able to build brand awareness for the company. To reach that point, companies and PR agencies have to find new and different angles on everyday news topics, and sometimes research things that journalists wouldn’t think about researching themselves.
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PR Crisis Lessons From an Offline Internet
Early in June, many websites around the world, from international government agencies to media companies, to eCommerce websites, suddenly went offline. According to later reports, an unexpected glitch at one of the biggest providers of content delivery services, Fastly, managed to take down many websites worldwide. This led to many strong reactions on social media platforms, as many people started to wonder how vulnerable digital infrastructure really is.
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Tech, Marketing, and PR
Many companies in the tech industry tend to look at public relations as something that can be put off until the point that the company can start growing. After all, with both time and money being in short supply, public relations is not going to be something that naturally floats up to the top of the to-do list for companies. However, most of the time it’s actually public relations that is the key to growth for companies. This is because marketing campaigns take a lot of time to work, and advertising campaigns tend to be quite costly. That’s why the best way for consumers, potential employees, other investors, and influencers to find out about a company is through PR. Not…
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Email Strategy Details that Improve Consumer Experiences
Businesses that are looking to improve their email strategy shouldn’t only have beautifully designed email templates to send out to their users’ inboxes . This is mainly because most people’s inbox folders are already cluttered and filled with random promotional messages. There are many different details and nuances that are more important with email strategies than attention-grabbing designs. Additionally, businesses should also be mindful of the way that their subscribers are reading their emails in the first place.
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Getting Media Coverage Through High-Quality Content
When it comes to public relations and marketing campaigns, many businesses recognize how important high-quality is in their strategies. To achieve growth and success, companies have realized that they have to be involved across many channels to be able to connect with a target audience. Aside from email, social media, and company websites, media coverage is another core element of reaching a wide segment of the consumer public.
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Differentiating a Company Through Promotional Efforts
For every business, one of the key components of success is their promotional efforts, because they’re one of the core elements of any business plan. When creating a plan, businesses also detail their promotional efforts, which include identifying the target audience, the best channels for engaging that audience, as well as analytics and metrics to understand how well the strategies are working.
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Micro Moments and Marketing
The impact of the intensity of a moment can be far reaching. This relatively novel model for marketing is about the sea change that has been witnessed over the years regarding the way people consume media. A lot of our time is spent on mobile devices due to a multitude of reasons. According to Adrian Cohn, Director of Brand Strategy and Communications at Smartling,’’ A micro moment occurs when people reflexively turn to a device, – increasingly a smartphone , to act on a need to learn something, do something, discover something, watch something, or buy something.”
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PR Strategies for a Panicked Audience
Public relations can be quite beneficial for companies in many different ways aside from building relationships with media outlets to receive positive media coverage or managing a very public PR crisis situation. One of those beneficial ways is to help communicate with a segment of the audience that’s panicked and create a calming effect. For instance, recently, the Colonial Pipeline suffered through a ransomware attack and had to pause operations for a couple of days which led to the panicked buying of fuel throughout parts of North Carolina. Although the situation has since passed, and things are going back to normal, the public’s response was completely normal.
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How to write a short, concise marketing pitch
PR professionals do not need to be told how important a marketing pitch is. A good marketing pitch can get media coverage, financial backing, and public interest. Gone are the days of hour-long business presentations; no one has the time, patience, or attention span to sit through reams of data and charts. A solid, concise marketing pitch should not be longer than two minutes, tops.
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Why consumers are focusing on value-based spending
Individuals want to support brands and companies that align with their independent values and beliefs. Recent events such as the pandemic have created new trends in retail and sales. Consumers want to help support local businesses and brands that align with their values. With people working from home, the need to go out with friends has lessened, meaning that consumers are spending less on average and focus on where their money is going and to whom.
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