Going for the Gold with Competitive Intelligence
No one probably comprehends both the depths and heights of competition more than Shaun White. Many people are aware of his heights as a three-time Olympic gold medalist and record holder for the most X Games gold medals, as well as 10 ESPY Awards. What most people aren’t aware of is that White was born with a congenital heart defect and had two open-heart surgeries before he even got to celebrate his first birthday.
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Values to Stand and Work By
It was 16 years ago that Jim Collins and Jerry Porras came out with their highly-acclaimed book, “Built to Last.” In it, they cited hundreds of examples from successful companies of all sizes that endured through the years and analyzed each besides their competitors over a period of six years. A couple of the findings of what they referred to as “visionary companies” were that these companies made a lasting impact on the world and were greatly admired by informed business persons.
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Connecting PR to Marketing
Companies that are looking to expand their reach and expose their products or services to new audiences would greatly benefit from public relations. Through public relations, a company is able to communicate with different people, from its customers to its employees, partners, journalists, and even the general public. Regardless of a company’s size, practically any business can benefit from PR.
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Effective Customer Engagement Channels
Based on an analysis of 29 billion messages sent in 2019 by Braze, in-app messages were the most effective means of customer engagement. The software firm said that users who received in-app messages had engagement rates 131% higher than people who received none. Nearly 40% of people receiving in-app messages (39.88%) responded compared to email (13.58%) and push notifications (4.49%).
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Texting Wins the Race
Consumers say speed counts when they wish to get an answer or resolve an issue, and 58% polled recently by software firm Winzip said texting and not is the quickest way to reach them. In spite of this revelation, 58% of the marketers surveyed said they have a difficult time getting a hold of customers. 78% even admitted to playing phone tag with customers. The 58% reported almost seems like a contradiction to other results from the survey including the 70% of businesses who reported using text messages to reach not only their customers, but also their employees. According to Winzip, that number is up 3% from the year before. Another 77% said they expect to continue texting in the…
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Get Ready for Some Bumps Down the Road
A bumpy road was one of the major responses coming out of the 11th annual Business Leaders Outlook survey of more than a thousand executives from mid-market U.S. companies ($20 million to $500 million annual revenues) conducted from November to December 2020. In spite of that, most also felt cautiously optimistic about the economic outlook in 2021.
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Delivering Great Customer Service on Social Media
When social media was set up, it was intended for fast, two-way communication between friends and family, but when marketers realized its power, they jumped right in. An earlier article identified the most popular platforms, demographics, and what consumers wanted to see from brands that were pitching them.
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Building a Strong Relationship With Consumers
The pandemic ended up changing many things, especially when it comes to consumers and their habits. With everyone being restricted to their homes, worried about their health, and numerous lockdowns and restrictions, people and businesses increasingly turned towards the digital world, which meant a lot of online shopping.
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Push Works and Matters
When fashion designer Laura Ashley said,” We don’t want to push our ideas on to customers. We simply want to make what they want,” she certainly wasn’t addressing strategy to her marketing people. CMOs know that push notifications aren’t just essential. Push works, and push matters.
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Acquiring New Clients in the Services Industry
Many different industries have been undergoing difficult times due to the pandemic, especially those in the services industry, such as travel or leisure. In fact, according to some recent surveys, over 20% of business owners will be shutting down their businesses if things don’t start to improve soon. However, no matter the niche, the service industry has to acquire different revenue streams to lessen the financial risk in the current economy.
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