Reaching Consumers on TikTok
The latest social media platform that’s trending with audiences all over the world is TikTok, which has also quickly become a very exciting and viable platform where companies can market themselves. However, before a company decides to join in and start using it to create and distribute content, it’s important for companies to know how they can reach their audiences strategically on the platform. Audience research The first step in deciding whether a company should be using a new social media platform to reach its target audience is conducting audience research to learn where the target audience hangs out in the digital space. For a number of companies these days, that is going to include TikTok, but it’s not going…
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Importance of Sustainability in PR
It is essential for companies to invest in public relations efforts to be able to reach their target audiences and spread the right messages in a way that makes sense. This also applies to a company’s sustainability efforts for companies that are investing in environmental sustainability throughout their business operations or solutions. After all, more and more people are interested in environmentally friendly options, and the negative impact that climate change has on people all over the globe. Companies that invest in environmentally friendly and sustainable options, and are able to emphasize that investment through their public relations efforts will differentiate themselves from their competitors and create more meaningful relationships with consumers. Appeal and exposure One of the benefits that…
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Best Social Media and PR Tips
Despite all the investments in PR and social media, many companies still end up missing the mark on occasion, which is why they need to know some of the top tips that can practically guarantee their success in these efforts. Tone and voice This might sound simple but a key element to a successful social media and public relations strategy is to make sure that all of the content that a company creates and distributes across its public relations efforts on social media campaigns is making sure the company is able to appear as authentic as possible to the target audience, instead of the company simply focusing on pushing sales across every channel, instead of using those channels to communicate…
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Timing and SEO Efforts
One of the main concerns that many companies have when they start investing in search engine optimization efforts is the amount of time it takes for those efforts to start generating positive results. Despite the fact that there is no precise answer to that query because it tends to depend on a variety of factors, there are some general guidelines that companies can use to get an idea of how long it might take for their efforts to generate positive results. Some of the factors that impact search engine optimization efforts include the age of the company’s website, as well as its authority, the quality of the SEO efforts, and the competitiveness of the industry that the company operates in. …
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Influencer Marketing Essential Benefits
Influencer marketing is a type of social media marketing that can generate incredible results for companies as it includes third-party affirmation through influencers on social media platforms, and others that have a degree of social impact in the market. At the core, influencer marketing is all about marketing with and through influencers to help companies drive and distribute their branded messages to the target audience. It tends to be similar to the way that word-of-mouth marketing operates, however, the main difference is the fact that influencer marketing doesn’t rely on specific suggestions or recommendations all the time. There are many influencers all over the internet, as practically anyone can become one these days, with the number of people engaging on…
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Tips for Creating a PR Strategy for Events
No matter how big or small an event is, an effective PR strategy is always needed while planning it. A PR strategy helps an event to achieve the desired exposure in the media and allows it to reach the target audience. Even if the pressure is felt while organizing such an event, it has to be engaging, presentable, and professional. Given below are tips that can help to plan an effective PR event. Set a goal for the event Why is the event being organized? This may seem to be a simple question but the answer to it has to be accurate and precise. ‘Promoting a product’ cannot be a complete answer. Goals require more depth. If the main aim…
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Measuring Thought Leadership Efforts
One of the most difficult aspects of any thought leadership efforts a company decides to pursue, is measuring the impact that those efforts have managed to generate that can benefit the company. Plenty of the advantages of thought leadership that companies can get need to be measured in ways that are beyond the attention span of a single business, however, the most straightforward measurement is in the form of direct sales that are linked to the thought leadership efforts from the company. Metrics No matter what the company wants to achieve through its thought leadership efforts, it’s important for the sales department inside the company to include these types of campaigns in their performance metrics, so that the source of…
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Content Marketing Basics for Businesses
One of the best ways for companies to promote themselves to the target audiences, while expanding their audiences and customer base is through content marketing. There are different types of content marketing efforts that companies can pursue, including creating and distributing content on third-party platforms, on social media, or even on the company’s own blog. There are also different types of content that companies can create for their content marketing efforts such as white papers, research reports, blog posts, video content, and more. Essentials The core material for content marketing efforts needs to be reinforced once the company has published it through different communication channels. This can be through paid marketing efforts such as advertising campaigns, where the company will…
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Combining Content Marketing and PR
If companies want to generate more positive results from their public relations and content marketing efforts, they have to combine the two. On one hand, for content to be able to generate a bigger impact, it needs to be supported by strong public relations efforts, and on the other hand, the public relations industry in general started massively adopting content marketing, as part of its promotional strategies. High-quality content requires companies to create attention-grabbing and compelling stories, and public relations professionals that ignore this newfound reality are not going to be performing as well as intended with the target audience. There are plenty of benefits that companies can get from combining their content marketing with their public relations efforts. Connections…
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Similarities in PR and Content Marketing
Both public relations and content marketing efforts tend to focus on shaping the public perception of a company with a target audience. This can be done by generating more brand awareness, and credibility, as well as thought leadership. The best practices in public relations have always included a type of content marketing effort in the past, however, they used to be seen as separate from content marketing back then. However, these days there are more and more similarities between content marketing and public relations efforts. In the past, public relations efforts used to be restricted to earned media, however, these days they can incorporate paid and shared, as well as owned media as part of an overall PR strategy. That…
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