July 28, 2014
Beyonce and Jay-Z’s PR Crisis Management
In light of recent rumors that Jay-Z and Beyonce’s marriage is on the rocks, Entertainment Tonight spoke with the CEO of 5W Public Relations, Ronn Torossian, about the couple’s public relations crisis and their immediate need for Crisis PR. The rumors began circulating in May 2014 after Beyonce’s sister, Solange Knowles, was caught on an elevator security camera swinging at Jay-Z at the Met Gala in New York City. The leaked video footage suggested that there was trouble in paradise. Beyonce and Jay-Z are not just husband and wife; they are business partners and their marriage is a brand.
Beyonce also took to Instagram, posting pictures of her and Solange in what appeared to be a blatant attempt to prove the sisters were on good terms. Perhaps the most telling move the couple made was creating a short film together to promote their upcoming tour. The affection they shared in the movie left the public wondering how their marriage, and their brand, could ever come to an end. With all of this, there is no question that the Carter family crisis has been handled well by PR.