News and Updates from 5WPR CEO Ronn Torossian

Category: 5WPR

Crafting a B2B PR Strategy to Help Grow a Business

Crafting a B2B PR Strategy to Help Grow a Business

Your B2B PR strategy happens to be a vital piece of an all-inclusive marketing program. If planned and implemented effectively, PR is a great lead generation, awareness and credibility tool for every B2B organization.

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Dan Palmier: Boston Renaissance Man in Action

Daniel Palmier

Boston entrepreneur and philanthropist Daniel Palmier faces no shortage of challenges in his life, and doesn’t back down from any one of them. He’s managed to find a strong balance between his work life and his social life, by bringing his knowledge and skills together with members of his family to not only build business’ but to help local and global charities as well.

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McDonalds’ Twitter Account Hacked

McDonalds’ Twitter Account Hacked

These days, it seems like, sooner or later, everyone gets hacked. Big box stores, department stores, discount retailers and credit card companies. It seems no one is safe. But McDonald’s? Did anyone really expect black hat programmers to sneak into the cyber home of the Golden Arches? Well, they have … at least on Twitter.

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USA Gymnastics Head on the Hot Seat

USA Gymnastics Head on the Hot Seat

Look back at nearly every Summer Olympics in a generation. Who’s the hero for the United States? With the possible exception of the “Dream Team” basketball squad and swimmer Michael Phelps, it’s been the gymnastics team. USA Gymnastics not only maintains a massive national fan base, it dominates headlines during the Games and creates overnight sensation superstars, especially out of scrappy young women who captivate our senses and wow us with incredible athleticism and courage each and every Olympiad.

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Uber Fighting with Drivers Again

Uber Fighting with Drivers Again

Uber had a great business plan that met a huge felt need, especially for younger urban dwellers who loved technology, didn’t have cars and were tired of having to depend on taxis for transportation. The app-based service has exploded in popularity in nearly every place it’s opened for business … and, in most of those places the company has had to fight for its business life.

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Vonn at Odds with Officials

Vonn at odds with officials

For some time now, Lindsey Vonn has been the face of winter sports. The Alpine racer recently made headlines after dropping out of a combined race, along with some teammates, all of whom refused to race in a contest on the World Cup Tour, citing dangerous conditions.

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Is Big Auto on its way back?

Is Big Auto on its way back

A few years ago U.S. automakers were having so much trouble selling cars they not only needed a government bailout, they needed cash to help buyers afford trade-ins. The industry was in dire straits. No one was saying it was on the way out, but things were very grim and not looking much better. Then came the turnaround.

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Members of Raider Nation call for boycotts

Members of Raider Nation call for boycotts

Judged primarily on the basis of fan enthusiasm, the Oakland Raiders are one of the most loved teams in all of professional sports. But the Silver and Black Pirates are already hearing mutinous rumblings from inside their fan base … unrest created by rumors the team will be moving to Las Vegas. The decision hasn’t even been made yet, and some fans are already calling for a boycott.

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Wells Fargo to Close Hundreds of Branches

Wells Fargo to close hundreds of branches

Since the scandal was revealed that Wells Fargo employees had been using current customer’s private information to create fake accounts, including credit cards, consumers watched as the company struggled to right the ship amid the massive PR crisis. They waited for the other shoe to drop. Now it has, and it came down like both boots.

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