News and Updates from 5WPR CEO Ronn Torossian

Category: In the News

Anheuser-Busch Bets Big on Tesla

Anheuser-Busch bets big on Tesla

Not that long ago, Tesla announced plans to build the biggest fully electric vehicles yet on the market: tractor trailers. Now, before the first one is even on the assembly line, the company has its first fleet order. International brewer Anheuser-Busch recently ordered 40 electric semis in an effort, the company says, to reduce carbon emissions by 30% in the coming years.

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Actress Meghan Markle Elevates to an Entirely New Level of Famous

On the ladder of fame, there is nothing quite like being a royal. If anyone outside the British royal family can relate, it’s, perhaps, Sir Paul McCartney. Otherwise, the royal family is in a fame stratosphere all its own. And that is what American actress Meghan Markle is about to marry into.

Of course, she will get the attention starting now, long before she ever says “I do.” It’s the same level of attention that warned off two previous high-profile romantic interests of Britain’s Prince Harry. But, this time, he seems to have found a lady who is up to the challenge.

Markle is, of course, famous in her own right. An established and very popular television star, she is well-practiced in the art of glowing in front of massive, adoring crowds chanting her name. But never this massive a crowd and never this loudly…or this critically. The soon-to-be wife of Prince Charles’ younger son, Markle will feel a level of fame and scrutiny reserved only for a very exclusive number of people on this planet.

As an introduction, just a day or two after the engagement was announced, hundreds gathered in Nottingham to greet the couple in one of their first public appearances since the announcement. That, of course, is one thing Markle will have to grow accustomed to, every time she steps outside, it’s now a “public appearance.”

Fortunately, she will have a lot of practice over the next few months. The Prince and his betrothed are beginning a tour of Britain soon, which is expected to last well into the new year, presenting Markle to the British people and showing her around both the country and Windsor Castle, where they are scheduled to be married this coming May.

At Nottingham, Markle glowed, the picture of the soon-to-be-princess. She seemed to thrive on the adoration heaped on her by the gathered throng, which had, reportedly, “waited for hours just to catch a glimpse of the couple.”

That crowd waved both the Union Jack of Britain and the Stars and Stripes of the States. That dynamic will be an interesting one to watch unfold. It’s not the first time an American has been romantically connected to the British Royal family, however, it is the first time in a while. And that last time didn’t go so well. That history has many people watching this match very closely.

The politics of the engagement notwithstanding, Markle must grow accustomed to, or at least immune to, the incessant nitpicking by the British and even some American press. For example, one of the main topics of conversation after the couple’s Nottingham appearance: Markle’s handbag. Hardly a state secret or an item of great import, the purse was discussed endlessly by British media.

And that, more than anything else, defines the level of scrutiny she will now be under. Not even her handbag is safe.

Ronn Torossian is the Founder and CEO of the New York based public relations firm 5WPR: one of the 20 largest PR Firms in the United States.

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Uber Admits Hack Exposed Tens of Millions

Uber admits hack exposed tens of millions

Ridesharing juggernaut Uber can’t seem to get out of its own way. The company parlayed a lot of early PR, political, and legal wins into the birth of an entirely new industry. The salad days are done, however. Since those big wins, it’s been one PR mess after another for Uber.

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Star Wars Battlefront Enrages Gamers

Star Wars Battlefront enrages gamers

It was supposed to be the re-emergence of one of the most popular video game franchises in recent memory. The Star Wars Battlefront series delighted and engaged a generation of gamers. The latest installment, though, seems to have enraged them.

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American Wine Industry Faces Major Challenge

American wine industry

The tragic wildfires in the Pacific Northwest have continued to move south, and now they are ravaging America’s most beloved wine country, Napa Valley. That means the American wine industry is struggling to find a way to keep America’s growing appetite for wine sated. At present, though, the news is not any better elsewhere. American wine drinkers and the wine industry overall can’t expect too much help from Europe. France, Spain, and Italy are currently reporting some of the “worst harvests in decades” thanks to “extreme weather” that hurt grape yields.

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NY Village Responds to Seal Controversy

Sometimes, all it takes to create a PR crisis is time. Things change, people forget, and the world moves on. Then, a new generation sees something, perhaps for the first time, and finds a message entirely different than those who have come before. Take, for example, the case of the village of Whitesboro, New York.

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Toys R Us Files Bankruptcy in Bid to Survive

Toys R Us files bankruptcy

Toys R Us has a load of debt. Serious debt. The kind of debt that forces you to make $400 million in interest payments alone every year. And that has the toy company seeking bankruptcy protection.

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Motel 6 Facing Barrage of Criticism Over Response

Motel 6

Motel 6 isn’t often in the national spotlight. The discount motel chain offers inexpensive rooms to travelers who are looking for a comfortable stay with few thrills. Now, though, Motel 6 is in the news for entirely different reasons.

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London’s Uber Rival Gets The Boot

London’s Uber rival gets the boot

Ride sharing service Uber has faced tough challenges everywhere it has pioneered. Local governments and taxi unions have slammed the company, tried to block it and fought Uber in court. Sometimes Uber won. Sometimes they lost. Sometimes they just kept operating anyway. Now, though, it seems like ride-sharing was winning, by popular demand if nothing else. Uber and Lyft had blazed the trail and taken the proverbial bullets. Now the market had shifted. At least, that’s how things looked. But that may not be the case.

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Penn State Fraternity Gets a Small Win But Trouble Not Over

Penn State Fraternity

Several members of a Penn State University fraternity have been in hot water in recent months, the subjects of an investigation into the alcohol-related hazing death of a pledge. Now, though, there is a bit of breathing room for the 12 accused college students. A judge tossed out the involuntary manslaughter and aggravated assault charges.

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