January 2, 2014
The PR boost didn’t stop there – See, Tillier actually did go through with her nudecast. Sort of. And the result is one part saucy, and two parts hilarious.
Showing a faux sultry face and wearing a long overcoat, Tillier begins the report by promising to keep her promise. Then the scene cuts to a long shot of a green field far away in the distance. Suddenly, a whooping, vaguely female figure sprints across the field seemingly wearing only boots.
The production is not remotely sensual, or sexual. It’s actually quite funny. Tillier races across a field in a far off shot that leaves pretty much everything to the imagination. Whooping, and leaping, she communicates just how cold it will be over the next several days.
Whether due to promise, or the presentation, the clip went viral over the next several days, vaulting the model turned weather girl into international fame, and providing a laugh for nearly everyone who saw the video.
Ronn Torossian, CEO of 5WPR in New York, says, while stunts like this can easily backfire on all involved, particularly in countries with less relaxed views on nudity, the clip worked because everyone involved knew exactly how to manage the situation.
No one really expected Tillier to make good on the promise, but they tuned in “just to see.” Then, when she ACTUALLY DID IT she, and the crew pulled it off in such a funny way, people could not help but laugh with them.
“This could have gone all sorts of sideways,” Torossian observed. “But, they pulled it off with exactly the right sense of humor. And that’s tough when you might be relating to a foreign crowd.”