March 27, 2013
Ronn Torossian CEO of 5W Public Relations ( 5WPR ) PR explains what you need: Four “Tricks” You Must Use Before you call me about your social media. Every day potential clients contact 5WPR, my New York PR company, to “help us with our social media.” Their pages are up, they tell me, but they aren’t attracting fans, followers, or subscribers.
Okay, we can help with that. So one of our social media PR experts logs on and finds what was described as a “ready to go” site is actually a hot mess. Now we are starting behind square one. Instead of a blank slate, their social media wall is a graffiti-covered eyesore. Our PR firm can change that. But it would be better, and more cost effective, if you do the following BEFORE you call 5WPR.
What I am about to teach you will only take 30 minutes of your time. And the value far outweighs the investment.
#1 – You need a professional photo
Sure, all your Facebook friends love your cute headshot from your Florida vacation. But, in business, that screams: “I don’t take this seriously.” Think of your profile photo as the first impression you want to make at a corporate event. That’s the headshot you should post.
#2 – Keep your headline crisp and professional
This is no place for “clever” quips and teasing titles. Your name and description should be professional and clearly stated. Say what you bring to the table in four words or less.
#3 – Stock your description with keywords
In a social media context, your “ABOUT” description is not the place for brochure text or extended biographies. Pepper the summary section with keywords related to what you do. Don’t overstuff it with keywords, but include at least two to three.
#4 – Choose your skills on purpose
LinkedIn allows users to request and offer recommendations. These “social testimonials” can be incredibly powerful. Choose several that describe your top strengths. But be selective. Too many choices and you will get fewer “recommendations.” Plus, you end up looking like a jack-of-all-trades and master of none.