When deals for multi-millions are made, ones where a company like Yorkville Advisors, a private investment firm that puts money into public companies, usually takes a bit of time and a lot of expertise. Research is done, due diligence from both sides becomes necessary, and so much more before names are signed on a dotted line and finances made available, usually for investing by the company who needs the funds.
After a “come from nowhere” popularity surge, athletic wear brand Under Armour is struggling to maintain market share. Quarterly sales fell again, and they fell even worse than expected. Never a good look. This news caused the company to lower its sales projections once again, hoping, at least, to meet rather than fall short of expectations.
When families think of theme park vacations, brands that tend to come to mind include Disney, Seaworld, Universal, and Six Flags. The folks at Legoland hope to add their brand to that august and time-tested company.
Usually, when a brand’s top executives are in the news related to executive perks, the average reader will not be inclined to be happy about the direction of that story. This is not the case with General Electric, however. At least this time.
In social media, Facebook and YouTube reign supreme. But there are a host of up and comers and strong contenders, especially second generation apps like Instagram and Snapchat, which marketed to Millennials and younger audiences, leaving Facebook largely to their parents. Twitter, though it does cross generations, is not in the top three.
In the recent Presidential election, the concept of “bringing back” manufacturing jobs played a big role, both in the rhetoric and the outcome. Some say that was all smoke and mirrors, that old school assembly line manufacturing isn’t coming back anytime soon, and if it does, ever, it will be robots, not people, doing the assembly.
The death watch for American retail stores continues as shoppers are still choosing online over buying at branded department stores. The latest casualty is Bebe, which defined its brand as a “unique sophisticated and timelessly sexy” line of ladies clothing. Apparently, customers did not agree … at least not enough of them to keep the brick and mortar aspect of the brand afloat. According to reports in CNN, Bebe will close all its 168 brick and mortar shops in the United States and Canada.
US regulators advised Highland to pull and recall its teething tablets due to a “potentially toxic” level of herbs in the medicine. Standard Homeopathic Co. of Los Angeles, the company that makes the Highland brand teething tablet quickly complied with the request, issuing a recall of an unspecified quantity of the products. They also ceased manufacturing the product last fall, and now they have notified distributors to pull any products currently on the shelves.
Your B2B PR strategy happens to be a vital piece of an all-inclusive marketing program. If planned and implemented effectively, PR is a great lead generation, awareness and credibility tool for every B2B organization.