News and Updates from 5WPR CEO Ronn Torossian

Category: Insight

Bebe Latest Retailer to Shutter Stores

Bebe Latest Retailer to Shutter Stores

The death watch for American retail stores continues as shoppers are still choosing online over buying at branded department stores. The latest casualty is Bebe, which defined its brand as a “unique sophisticated and timelessly sexy” line of ladies clothing. Apparently, customers did not agree … at least not enough of them to keep the brick and mortar aspect of the brand afloat. According to reports in CNN, Bebe will close all its 168 brick and mortar shops in the United States and Canada.

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How This Baby Supply Maker Dealt with Toxic Teether

How This Baby Supply Maker Dealt with Toxic Teether

US regulators advised Highland to pull and recall its teething tablets due to a “potentially toxic” level of herbs in the medicine. Standard Homeopathic Co. of Los Angeles, the company that makes the Highland brand teething tablet quickly complied with the request, issuing a recall of an unspecified quantity of the products. They also ceased manufacturing the product last fall, and now they have notified distributors to pull any products currently on the shelves.

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Crafting a B2B PR Strategy to Help Grow a Business

Crafting a B2B PR Strategy to Help Grow a Business

Your B2B PR strategy happens to be a vital piece of an all-inclusive marketing program. If planned and implemented effectively, PR is a great lead generation, awareness and credibility tool for every B2B organization.

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Vonn at Odds with Officials

Vonn at odds with officials

For some time now, Lindsey Vonn has been the face of winter sports. The Alpine racer recently made headlines after dropping out of a combined race, along with some teammates, all of whom refused to race in a contest on the World Cup Tour, citing dangerous conditions.

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Is Big Auto on its way back?

Is Big Auto on its way back

A few years ago U.S. automakers were having so much trouble selling cars they not only needed a government bailout, they needed cash to help buyers afford trade-ins. The industry was in dire straits. No one was saying it was on the way out, but things were very grim and not looking much better. Then came the turnaround.

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How Snapchat succeeds in the crowded social app market

how-snapchat-succeeds-in-the-crowded-social-app-market

Think about how many apps have come and gone since Facebook landed on smartphones across the world. The number could quite literally be endless. More new apps are being released every day. Most fail, but others thrive. One of those that has done better than most is Snapchat.

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Can the Cowboys save the NFL?

Can the Cowboys save the NFL?

In case you haven’t seen a sports channel or read the sports section of the newspaper lately, here’s a bulletin for you: the NFL is in dire straits. With viewership – and profits – falling the league needs to find a way to make it work like it used to.

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Iceland v. Iceland — two European countries at odds

Iceland v. Iceland — two European countries at odds

Iceland is a country. Likely you knew that. A European nation famous for beautiful countryside, being tough on bankers and relatively liberal politically. Iceland is also a place in Britain. Several places, in fact.

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Chicago bars on hot seat for massive cover charges

Chicago bars on hot seat for massive cover charges

The Chicago Cubs are in the World Series for the first time in generations, and Cubs fans are feeling the love … but their favorite sports bars may not be sharing that love. Several sports bars in fabled Wrigleyville have started charging a cover for fans coming in to watch the games. Not all the bars are doing so, but some of the pubs are demanding upwards of $200 a head just to watch the game in their bar.

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Philippine president in hot water for separation comments

Philippine president in hot water for separation comments

All is not well in the Philippines. President Rodrigo Duterte freaked the international community completely out by announcing his “separation” from Washington. The alarm was so loud and widespread, both in and out of the Philippines, Duterte was forced to come back and clarify what he “really” meant.

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