News and Updates from 5WPR CEO Ronn Torossian

Category: Insight

ExxonMobil in trouble … again

ExxonMobil in trouble … again

Not long ago, the descendants of Standard Oil’s founder parted ways officially – and very publicly – with anything relating to their grandfather’s company, as it is today. They claimed the company was covering up climate change data they didn’t want the world to see, and the Rockefeller family was not interested in being a part of any cover up.

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Facebook taking heat over Vietnam photo

facebook-taking-heat-over-vietnam-photo

Photojournalism tells a story. Often, that story is neither pretty nor heartwarming. Good photojournalism can get people thinking and reflecting as much as the best-written features can. And certain images are seared into our national consciousness. Armstrong on the moon. John-John saluting his father’s casket. Kent State students weeping over the bodies of their friends. Segregated lunch counters. A little naked girl racing down a dusty road trying to escape the carnage where her village used to be.

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KFC’s secret is out?

KFC’s secret is out

It’s one of the most well-guarded secrets in the country. Held as tightly as nuclear codes and who let the dogs out. What, exactly, are KFC’s 11 original herbs and spices.

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Anthem ready to dig heels in

Anthem ready to dig heels in

Anthem, one of the largest insurance providers in the country, wants to buy rival Cigna. The U.S. Department of Justice moved to block the acquisition, saying it would reduce competition and raise prices on both open market and insurance exchanges. But, it looks like Anthem is not about to take the governmental rebuke sitting down. The company has vowed to stand and fight any attempts by the DOJ to block the purchase.

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Chris Burch, Bill Gates & America’s Inspiring Self-Made Billionaires

All around the world, the stereotype persists of the millionaires and billionaires who inherit their wealth from Daddy and likely never worked a proper day in their lives. In America, however, the ‘American Dream’ reminds everyone that many of the wealthy were not born into wealth, but earned it through hard work and dedication.
In fact, here are four billionaires in America, who inspire entrepreneurs everywhere to keep working towards their dreams:

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Executives and CEOs Should Be Current on Media Training

Executives and CEOs Should Be Current on Media TrainingOh yes, we can hear it, the objections, the comments such as, I’m not the company spokesperson or I don’t talk with the media, why should I spend my time and resources for media training – I’ve got a stack of things I need to do before something like that happens.

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Nearly 1/5th of Wendy’s Locations in North America Have Been Hacked

wendys fast food public relations

Wendy’s issued a statement last week that 1,025 of their approximately 5,700 stores in their North American locations had financial information of their customers hacked, stealing credit and debit card numbers, names, expiration dates, and codes on the cards. The hack originated late in the fall of 2015. So far some of the customers’ cards have been used to make purchases at stores other than Wendy’s, such as gift cards and purchases of less than $100 at a time.

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Why Justin Timberlake Offered a Public Apology

Why Justin Timberlake Offered a Public Apology

These days it seems like every celebrity with a Twitter account learns the hard way just what “mob mentality” means. One errant or even presumed errant 140 character missive and it feels like the collective world has lost its mind in their hurry to grab their digital pitchforks and torches. The latest victim singed by this groupthink gone haywire—Justin Timberlake.

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Responding to Viral Customers to Benefit your Brand

viral

Today, customers have a stronger voice than ever thanks to the rise of social media. As more and more people adopt smartphones and grow accustomed to an always-connected lifestyle, responding quickly to consumers is critical for delivering exceptional customer care.

Consumers are getting tired of shopping the old-fashioned way, with more customers opting to buy things online than in-store. But, that’s not the only thing they’re doing more of online. Given the hectic pace of modern day life, consumers have had to adjust to new constraints on their time.

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