April 16, 2013
Today, many CEOs believe that social media is merely a fad and a byproduct of a new generation. A recent study released by Domo shows a wide margin in the way young and old CEOs approach social media and its strategies.
According to the survey’s findings, younger CEOs (those under 50) value social media more so than their older counterparts. While there are numerous social media platforms out there, when it came to the major players such as Twitter, Facebook, RSS feeds, blogs, YouTube and Flipboard, younger CEO’s ranked these almost twice as valuable as their elder counterparts.
As a CEO of a PR firm who sits in the young demographic and uses each of the above listed social media platforms, I can say whole-heartedly that social media and digital media in general isn’t just a fad and can add a wealth of benefits and value to any business if used correctly.
Granted, as a CEO there are competing priorities and time spent on something like a new business proposal can’t compare to time spent on Twitter. However, social media is a place where important conversations are taking place. It’s in these communities where real business benefits can be realized while utilizing the relationship-building capabilities that exist within each specific platform and network.
Take a look at some of the Domo findings below. Out of the hundreds of social media platforms available, which do you find most valuable as a business owner?