News and Updates from 5WPR CEO Ronn Torossian

Category: Ronn Torossian

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Wells Fargo’s Full Page Mea Culpa

Wells Fargo’s Full Page Mea Culpa

Sometimes, when you’re the boss, you have to take the bullet, even if it’s not your fault. Such is the story of new Wells Fargo CEO Tim Sloan’s open letter on the pages of major newspapers, coast to coast. When a company makes a huge mistake, there are two big questions that immediately arise: “who will take responsibility?” and, “will consumers accept that?”

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Crafting a B2B PR Strategy to Help Grow a Business

Crafting a B2B PR Strategy to Help Grow a Business

Your B2B PR strategy happens to be a vital piece of an all-inclusive marketing program. If planned and implemented effectively, PR is a great lead generation, awareness and credibility tool for every B2B organization.

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Members of Raider Nation call for boycotts

Members of Raider Nation call for boycotts

Judged primarily on the basis of fan enthusiasm, the Oakland Raiders are one of the most loved teams in all of professional sports. But the Silver and Black Pirates are already hearing mutinous rumblings from inside their fan base … unrest created by rumors the team will be moving to Las Vegas. The decision hasn’t even been made yet, and some fans are already calling for a boycott.

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Atlanta Officials Trying to Avoid Another Winter Storm PR Disaster

Atlanta officials trying to avoid another winter storm PR disaster

These days you can’t even have a winter-storm pileup on the freeway without it turning into a major PR incident and its backlash. Sometimes, though, the bad press is well-deserved. Back in 2014, a massive storm swept through Georgia, leading to massive gridlock on metro Atlanta freeways, during which people trying to get home from work were stuck on the interstate all night, unable to move in either direction.

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How Snapchat succeeds in the crowded social app market

how-snapchat-succeeds-in-the-crowded-social-app-market

Think about how many apps have come and gone since Facebook landed on smartphones across the world. The number could quite literally be endless. More new apps are being released every day. Most fail, but others thrive. One of those that has done better than most is Snapchat.

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Chili’s gets hammered for shaming veteran

Chili’s gets hammered for shaming veteran

The casual dining joint where anyone can come for a fun, friendly time and some delicious Tex-Mex inspired fare. But things were not so good for U.S. Army vet Ernest Walker when he sat down to lunch at a Cedar Hill, Texas Chili’s restaurant on Veterans’ Day.

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People feeling the heat for publishing Trump cover

People feeling the heat for publishing Trump cover

A few years ago, if someone said Donald Trump was on the cover of People Magazine, most folks would just shrug and say, “of course he is.” Billionaire real estate mogul and reality TV star, why not? And, if you were to tell them the President was on the cover, those people would likely react with the same entire lack of surprise.

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Rolling Stone found guilty in rape story

Rolling Stone found guilty in rape story

It was a story the readers of Rolling Stone were waiting for, practically salivating for. The tale of a real, tangible, horrible rape on a college campus. A woman only identified as “Jackie” claimed to have been beaten and raped by members of the Phi Kappa Psi fraternity at the fraternity house during a party. It fit the narrative they wanted to read … and it certainly fit the narrative the reporter, Sabrina Erdely, desperately wanted to tell.

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