How to Leverage Influencers in your Audience
When most people think about “peer pressure” they get a negative connotation. Bullying, cajoling, kids trying to get friends to do things they know they shouldn’t. But peer pressure can be a good thing too. In fact, I would venture that all of us have done some interesting and exciting things thanks to peer pressure. We tried that ride or that sport, tasted that menu item, or talked to that girl (or guy). We learned a new language or an instrument, or we picked up a long-forgotten hobby — all thanks to friends that “pressured” us to do so.
Read MoreEmirates Trying to Sell Passengers on Windowless Jets
Frequent fliers, if you like the window seat, Emirates has some news you may not want to hear, but the International Airline is going to try to sell you on their new pilot program anyway. Recently, the Dubai-based airline revealed a new “first class” option on some of its jets: virtual windows. Instead of the “real thing” passengers are treated to videos of what’s outside the airplane, recorded by cameras outside the aircraft and projected inside the first-class suite. According to Emirates, the transition could eventually be applied on all the aircraft in its fleet, as long as they can sell passengers on the idea. The first salvo in that consumer PR campaign: without window, airplanes are lighter and fasters.…
Read MoreHow Chipotle Prepared for a PR Crisis
You never know when you might find yourself dealing with a PR crisis. In those moments, when every word of every message is being dissected on social media and cut up for headlines, that is not the time to be building up goodwill for your brand. That needs to happen long before the bad news hits… otherwise you may never dig out. A great example of a company that was well-prepared for a PR disaster is Chipotle. The “fast casual” dining establishment hit the scene and made a big splash, enticing legions of customers with quality food, quick, and selections that would keep the whole family happy. Soon, those customers were loyal fans. But that didn’t happen by accident. The…
Read MorePress Blackout Leads to Backlash
It’s no secret that some press agencies have a contentious relationship with the current U.S. presidential administration. Generally, disputes or dustups between the two sides are supported along roughly partisan political lines. It’s rare that voters and consumers react in one voice to an action taken by the administration… But that was the case when it was announced that certain press agencies would not be permitted to attend a recent Environmental Protection Agency meeting. The “summit” was supposed to focus on water contaminants, but the headlines shifted when representatives from CNN, the Associated Press, Politico, and others were told by security they were not welcome to attend.
Read MoreNBA Legend David Robinson Hammers UNC Over Scandal
The NCAA may not be punishing the University of North Carolina over the academic fraud scandal, but that doesn’t mean the school is completely out off the hook. Since the FBI investigation, the NCAA has created the “Commission on College Basketball,” a committee to investigate what happened at UNC and to take steps to keep it from happening ever again.
Read MoreLL Cool J Hopes to Introduce Gen Z to Old-School Hip-Hop
When he hit the airwaves in the mid-1980s, LL Cool J was a fresh, young face in rap. He was also a bridge between street corner rapping and pop-heavy hip-hop. It took a few years, but his 1989 album, Walking with a Panther, and the Rick Rubin-produced hit single “Going Back to Cali” made LL a legitimate recording superstar. His fame transcended rap and helped lay the foundation – along with groups like Public Enemy and Run-DMC – for rap as a crossover sensation on the radio and in the Walkmans and boom boxes of millions of fans.
Read MoreThree Necessities For Every Desk
At a glance, most professional desks will look the same. The average worker will have their printer, a computer, a keyboard, and perhaps a desk phone if they regularly engage in calls with clients and coworkers. However, besides the essentials, there are a few added extras that can be included in the desk environment to make every work day a little more productive and efficient. While some employees take the “better safe than sorry” approach to supplying their desk and pack their table full of every tool and gadget they can think of, other professionals have the opposite problem in that they have no idea what they should keep on their desk to begin with. The following three things are…
Read MoreRonn Torossian’s Israel: Top 5 Israeli Dishes
For those considering a trip to Israel, the food alone is enough of a reason to start packing bags and booking flights. While the food in Israel is often very healthy, it’s also incredibly more-ish, which often means that visitors eat more than they mean to. However, for a delicious vacation, there’s nowhere on the planet quite like Israel.
Read MoreWhat are the Benefits of Email Marketing?
It’s easy to assume that the time for email marketing is over, thanks to the ever-increasing popularity of things like SEO, and social media. However, the truth is that even though email marketing might not be the newest advertising strategy in the world, it’s still one of the most successful. Though it’s been years since email marketing first came to the forefront of the marketing world, it’s still alive and well today because it’s the easiest way for companies to develop personalized relationships with their target audience. Email is more than just a way to grab someone’s attention. When used correctly, this platform can allow brands to spread their awareness into new marketplaces, and nurture connections with leads. All…
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Skipper Claims Resignation Inspired by “Extortion Plot”
You don’t normally hear the terms “Disney” and “extortion” in the same story, but you’re about to. You may or may not be aware that ESPN President John Skipper recently resigned from his role in that company. There were many people speculating as to why, but most sources remained tight lipped on the issue. Not Skipper. He got right out in front of the story, stifling rumors about why he was fired with a story that shocked people even more.
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