News and Updates from 5WPR CEO Ronn Torossian

Category: Ronn Torossian

TNT Doubles Down on the NBA

TNT doubles down on the NBA

This year’s NBA Finals was one for the record books. LeBron James (finally) brought a title back to Cleveland, and the team he beat to make that possible might just be the best all-around team in the league. They’re certainly built to last and chock-full of marquee talent.

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Anthem ready to dig heels in

Anthem ready to dig heels in

Anthem, one of the largest insurance providers in the country, wants to buy rival Cigna. The U.S. Department of Justice moved to block the acquisition, saying it would reduce competition and raise prices on both open market and insurance exchanges. But, it looks like Anthem is not about to take the governmental rebuke sitting down. The company has vowed to stand and fight any attempts by the DOJ to block the purchase.

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Skechers PR Problem Has Lagging Sales

Wendy’s Battling Hacking Scandal

There was a time when Skechers were all the rage. The brand hit the American consumer scene in a big way, back when Airwalk “skate” shoes were the fashion choice of anyone not wearing Air Jordans.

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Executives and CEOs Should Be Current on Media Training

Executives and CEOs Should Be Current on Media TrainingOh yes, we can hear it, the objections, the comments such as, I’m not the company spokesperson or I don’t talk with the media, why should I spend my time and resources for media training – I’ve got a stack of things I need to do before something like that happens.

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Why Justin Timberlake Offered a Public Apology

Why Justin Timberlake Offered a Public Apology

These days it seems like every celebrity with a Twitter account learns the hard way just what “mob mentality” means. One errant or even presumed errant 140 character missive and it feels like the collective world has lost its mind in their hurry to grab their digital pitchforks and torches. The latest victim singed by this groupthink gone haywire—Justin Timberlake.

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How Rio Should Prepare If the Olympics Flop

How Rio Should Prepare If the Olympics Flop

With the Summer Olympics only about a month away on August 5th, Rio de Janeiro faces some almost insurmountable issues that need to be resolved in that short period of time. And that may not be possible. So, what should the Brazilian government and the 2016 Olympic Committee do to keep the games as smooth as they can be even if many problems go unresolved?

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Dunkin Donuts App Launches Mobile Ordering

Dunkin Donuts App Launches Mobile Ordering

There was a point not that long ago when having an app was a luxury or an oddity. Now, pretty much anyone and everyone seems to have one. Some, like the incredible Girl Scout cookie locator, are very useful. Others seem to major on aggravation and minor in taking up space on your phone. But the Girl Scouts are not the only brand trying to help you get your sugar fix. Enter Dunkin’ Donuts.

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Responding to Viral Customers to Benefit your Brand

viral

Today, customers have a stronger voice than ever thanks to the rise of social media. As more and more people adopt smartphones and grow accustomed to an always-connected lifestyle, responding quickly to consumers is critical for delivering exceptional customer care.

Consumers are getting tired of shopping the old-fashioned way, with more customers opting to buy things online than in-store. But, that’s not the only thing they’re doing more of online. Given the hectic pace of modern day life, consumers have had to adjust to new constraints on their time.

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What the Tunsil Gasmask Disaster Teaches Us about Crisis PR

Laremy Tunsil

Laremy Tunsil’s NFL draft night turned from celebration to horror, after a post on his Twitter page created a disaster. The mysterious post appeared just minutes before the draft began and showed Tunsil smoking marijuana through a gas mask. He then removed the mask, revealing his identity.

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