News and Updates from 5WPR CEO Ronn Torossian

Crisis PR After A Scandal

  After a negative incident, some people think they can pretend it didn’t happen and hope it goes away. In my work with our firm, I’ve seen it time and again. Here’s the hard reality, and I understand it’s a tough pill to swallow. Sometimes, no matter what you do, it just won’t go away…on its own or otherwise. And when you’re talking about celebrity PR, the negative potential is that much more amplified.

A classic example of how one bad move can continue to haunt you is the case of singer Chris Brown. After a very public   domestic violence incident wi th th  en girlfriend Rihanna, Brown’s fall from grace could not have been more meteoric. Overnight he went from nearly every woman’s dream guy to the face of domestic abuse from coast to coast.

My point in bringing this up is to show you what can happen when you do not call a reputable crisis pr agency in NY and opt to just do nothing hope things all go away. There are some bridges too high for water to ever get over them. You have to face the problem and deal with it head on.

After the initial incident, Brown said little and less as time went on. He kept his head down and his mouth shut, believing, probably correctly, that a public apology would not do much to heal his wounded image. Even when Rihanna publically admitted she had been violent as well, he still took all the blame. And Brown continued to take that blame in silence, even when the scenario inspired a prime time television show.

Fast forward a year. One photo was taken at the Grammy Awards of Brown and Rihanna being friendly, possibly affectionate. It immediately went viral on the Internet and . Suddenly pictures of an incident that happened years ago were popping up everywhere online, as if it only happened yesterday. The lesson? No matter how difficult it might be, deal with the mistake. Social media does not often forgive, and the Internet never forgets.

 

 

Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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