Public relations is one of the main industries that is being affected by the massive changes of social media. One of the main reasons for this affect is social media is done by the public and is public information.  The essence of public relations such as media relations, opinion leaders and crisis management has caused an exaggerated stress by social media.

Social media is a modern day communication process and it will impact a company’s reputation in a positive or negative way – crisis pr. Even though social media is not a main source of information but it makes a story more relevant through Facebook’s newsfeed and Twitter’s hashtag.  Experts in the public relations sector might have to start rethinking the way they approach specific problems with social media being such a popular way to find news.

Professional communicators and PR Firm have a new task with making statements is to also understand how include sentiment in to their speech. They have to realize that they are no longer reporting to the media but also the public, the public play a huge part in reputation management. People are allowed to voice their opinion via the Internet through blogs, tweets, Facebook posts, etc. The PR industry will have to start adapting to this new change.  Workers in the PR world need to have a better understanding of community management and learning how to create a more effective workplace. They also need to know how to deal with customer service, digital advertising and learning how to respond and adapt to any kind of outcome that relates to individuals, the organization and the public. One of the important fixtures during this rise of social media is for companies to be more transparent with employees and the public.

For more information on social media in the public relations field be sure to check out pr expert Ronn Torossian’s blog.

For public figures, the digital age means one thing: a 24-7 rolling press conference. Think about it. We have around-the-clock cable news stations, social networks, newswires, bloggers, tweeters, and diggers. Everyone is in PR, and everyone needs a PR person.

That’s exactly why anyone with even a foot in the public eye has to have someone who keeps tabs on their social image, particularly on Twitter. Twitter has been used to break stories, from former N.Y. Rep., Anthony Weiner’s, uh, picture problems, to the death of Osama Bin Laden. It’s fast, it’s organic, and it has a way of letting the truth rise to the top.

So whether you represent an A-list celebrity or a handful of local public figures, here are ten tips and strategies for how to manage a related Twitter account.

1. Leave Some Mistakes Alone
2. Say You’re Sorry When it Counts
3. Add Personality That’s Positive
4. Follow With Care
5. Return the Favor
6. Be Conscious of Your Visuals
7. Take Ownership of a Hashtag
8. Avoid Picking Public Fights
9. Search Your Name and Company Regularly
10. Be Careful of Online and Offline Behavior

To read the full article visit Ronn Torossian on Mashable.

The North American Chief Marketing Officer Conference (CMO) is an independent organization that brings leading CMOs and top marketing executives together in one place for a day of discussion and networking. Those who attend the conference will hear the latest strategic thinking and insights in marketing, offering inspiration and vital information for their organization's success in the future. TBA Global is an award-winning engagement marketing agency that connects brands and people. Founded in 1993, TBA Global is a privately-held agency that helps brands reach employees, business audiences, and consumers through a wide range of effective digital and live experiences that drive engagement and revenue.

For these clients, 5W Public Relations will execute PR campaigns focused on thought leadership positioning, media relations tactics, procuring strategic partnerships, event management, launching client case studies, c-suite profiles and more.

"We are looking forward to working with both these best-in-class companies and increasing visibility within leading business, consumer and trade media," said Ronn Torossian, CEO of 5WPR.

ABOUT 5W PUBLIC RELATIONS:

5WPR (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."

Contact: Ronn Torossian, ronn@5wpr.com, 212-999-5585

From temptation to privacy, the stakes in the Big Apple are different and one wonders how he will cope with the non-stop pressure. There’s no escape from the constant celebrity status in New York. So Tebow will need to be prepared for what the big city brings—for good and for bad. He is likeable and has already broken through the sports barrier as a known American celebrity. If he can win in New York, he can become as well known and as well liked as any celebrity worldwide. Ronn Torossian is the CEO of 5WPR.

Ronn Torossian is the founder, president, and CEO of New York-based 5W Public Relations (www.5wpr.com). Under his direction, the PR Firm entered the Inc. 500 list. In 2010, he was named a semi-finalist for Ernst & Young’s Entrepreneur of the Year, Ronn Torossian was named to PR Week's "40 Under 40" list, Advertising Age’s "40 Under 40" list, and is a member of Young Presidents Organization (YPO). As CEO of 5WPR, Ronn Torossian released his first book in October 2011: “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” – The book is an Amazon.com best selling Public Relations book. Buy it today.

Social media has increased in popularity and the way it is being used in the past two years. There have been many additions to the list of social media websites; Twitter has taken a huge jump in terms of advertisements and the way companies used it to interact with their consumers. For example, while a show is being aired on channels such as ABC and CBS there is a hashtag (#) on the bottom left of the screen with the title of the show as a way for fans to engage with each other and the producers of the current episode they are watching. Even though viewers may post on Facebook as well when it comes to watching the program but Twitter gives the flexibility to tweet as often as possible about a current event.

Social media can be used in many ways to showcase events such as March Madness. There are Facebook apps that people can use to insert their bracket picks and Twitter will be used for up to date information on current games. Twitter can also be a place where fans can follow commentators and players and see what they have to say about the game while it is going on. These would be the main sites someone would go to see how current games are going. If someone was at a current game they would probably use Flickr as a way to share pictures of a specific play or of players as they prepare for the game to begin. Tumblr could also be used a way to show pictures but also if someone is a huge sports enthusiast he/she may write about their expectations this season of lets say their favorite team or a team that is considered a favorite to win. There are many bars that broadcast college basketball games many sports fans would head there and check in at foursquare.

March Madness Social Media Explained

Facebook – I like March Madness

Twitter – I’m watching #marchmadness

Foursquare – This is where I watch March Madness

Flickr – Here’s a photo of March Madness

YouTube – Watching this video of last years March Madness

LastFM – Listening to March Madness

Linkedin – I specialize in March Madness predictions

Tumblr – I blog about March Madness

Ronn Torossian is the CEO of 5WPR, for more updates and information follow him on Twitter at @Rtorossian5WPR.  Also check out the Jeremy Lin Digital PR case study by Ronn Torossian on www.slideshare.net/RonnTorossian.

“One of the best and worst things about social media is the instantnes of it. Which means it’s very good and it’s very dangerous,” says Ronn Torossian, CEO and president of 5W Public Relations.

“I think any time there’s a lot of opportunity there’s also a lot of risk in social media”. Ronn Torossian is a crisis communications expert who has represented and worked with celebrities such as Snoop Dog, Sean “P. Diddy” Combs, Nick Cannon and Pamela Anderson. Crisis communications is a branch of public relations that deals specifically with protecting an individual or company facing a challenge to their reputation. Pros in this field are hired either before or mid-crisis.

5WPR specialize in issues and crisis management for companies or individuals facing unanticipated difficulties in the marketplace, whether product recalls or rumors. We have worked on countless complex issues, responding within minutes on crisis PR issues. From IPO's to business and personal litigation, product recalls, trade disputes, environmental problems, warranty and product liability claims, sexual harassment and sexual discrimination cases, labor issues, criminal indictments, and a variety of sensitive political issues, both domestically and internationally.

Given his chance, Lin seized the NBA spotlight with both hands, helping the Knicks to five straight wins with a string of stunning performances.   As the first ripples of "Linsanity" hit Asia, marketing men rubbed their hands with glee as they contemplated a potential candidate to fill the very large shoes left by last year's retirement of Yao Ming. But nowhere has the fascination been greater than New York, where Lin's No. 17 jersey is the NBA's top seller and shares of Madison Square Garden Co, owner of the Knicks, shot to record highs.
 
Some experts like Ronn Torossian say Lin has the potential to be bigger than any current athlete in terms of marketing as long as 'Linsanity' does not prove to be a passing fad.
 
"He is Tiger Woods before the scandal, I think he has everything going for him," Ronn Torossian, chief executive of 5W Public Relations, told Reuters. "If he can continue to deliver on the court, his possibilities off the court are limitless. "I don't think he needs to put up MVP numbers but I do think when you look at marketing greatness over the last few years, whether it is David Beckham, Michael Jordan or Tiger Woods, let's not forget they were all winners. Before anything else he has to be a winner. If he is, I can't tell you if we have ever seen anything like this."

Ronn Torossian is the CEO of crisis PR firm 5W Public Relations.

Ronn Torossian, CEO of 5WPR Learning Annex

5WPR as one of "The Best Public Relations Agencies to Work For" for three years in a row. The New York PR agency ranked in the top 5 US PR firms, when employees were asked whether morale at their PR firm was high and whether they found their work intellectually stimulating.

5W Public Relations is always hiring PR superstars. We seek smart, hard-working, creative people who are looking for a career, and an environment in which they can grow and succeed.

The culture at 5WPR is energetic, fast-paced and focused. Turnover is low, and employees receive hands-on experience which few other Public Relations agencies provide. Founded in 2003 by Ronn Torossian, and named the nation's fastest growing PR agency three years in a row, we are an aggressive full-service communications firm with core competencies in all aspects of public relations.

Ronn Torossian of 5WPR /  5W Public Relations on crisis pr firm. At 5WPR we specialize in issues and crisis management for companies or individuals facing unanticipated difficulties in the marketplace, whether product recalls or rumors. We have worked on countless complex issues, responding within minutes on crisis PR issues. From IPO's to business and personal litigation, product recalls, trade disputes, environmental problems, warranty and product liability claims, sexual harassment and sexual discrimination cases, labor issues, criminal indictments, and a variety of sensitive political issues, both domestically and internationally.