Ronn Torossian of 5WPR /  5W Public Relations on crisis pr firm. At 5WPR we specialize in issues and crisis management for companies or individuals facing unanticipated difficulties in the marketplace, whether product recalls or rumors. We have worked on countless complex issues, responding within minutes on crisis PR issues. From IPO's to business and personal litigation, product recalls, trade disputes, environmental problems, warranty and product liability claims, sexual harassment and sexual discrimination cases, labor issues, criminal indictments, and a variety of sensitive political issues, both domestically and internationally.

Ronn Torossian – My crisis PR agency, 5WPR was pleased today to read the announcement that Liberty Mutual Insurance has added a crisis management endorsement to its new commercial lead umbrella policy form –It’s great that insurance companies recognize the vast importance of good crisis communications.

In today’s world, bad communications can cost companies millions – or even billions of dollars. As Liberty’s spokesperson said when announcing the policy “Sometimes a situation is clearly a crisis that needs immediate action.”

Working in PR is often like working the ER night shift on a 100-degree summer weekend. You never know what’s going to happen next. Product recall. Sexual harassment. Not wanting to rat to the police. Involvement in a shooting. Bankruptcy. Corporate merger. Affair with a secretary. Fraud. Government investigation. Protests at corporate headquarters. We have worked through all of these situations and more with our clients. I’ve helped major corporations, small businesses, and celebrities get through a fair number of troubling times, from financial scandals at a Fortune 100 company, to countless indictments and accusations, to arrests at New Jersey construction companies, to trials and legal proceedings for celebrities like Lil’ Kim, as well as average Joes.

One key lesson learned from these experiences is that even though there are times when you can get away with burying your head in the sand, a crisis that brings media attention isn’t one of them. Drop what you’re doing and address crisis situations as they happen; it’s impossible to sit behind a computer and “outwork” catastrophes. Your entire business, or your whole life, can be changed by one article or one rumor, true or untrue.

The court of public opinion doesn’t wait – and anyone involved in a crisis must understand the need to respond quickly to the media.

Of course, Liberty’s announcement was also good Public Relations by their PR agency – Liberty’s policyholders can use the $50,000 in crisis management work only at Weber Shandwick, the PR firm that represents Liberty – and its doubtful Weber has ever taken any PR clients for such a low fee – let alone a crisis PR client.  But nonetheless, following in the footsteps of Chubb who last year offered up to $300K in crisis PR services in its corporate policies and other insurance companies, this is good for business and good for all of us in Public Relations.

As Warren Buffett has said “It takes twenty years to build a reputation and five minutes to ruin it.”

Ronn Torossian is CEO of 5WPR, 1 of the 25 largest US PR Agencies, and author of “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” an Amazon best selling Public Relations book available for purchase at: http://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160

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http://www.linkedin.com/company/5w-public-relations

Youtube 5WPR/Ronn Torossian media appearances and speeches: http://www.youtube.com/user/5WPRSpeakers/featured

Ronn’s Business Insider Blog: http://www.businessinsider.com/author/ronn-torossian

“For Immediate Release” Ronn Torossian PR book may be purchased at:

http://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160/ref=zg_bs_2711_3

http://www.barnesandnoble.com/w/for-immediate-release-ronn-torossian/1102047620

Or you can visit the website at:

www.forimmediatereleasebook.com

Ronn Torossian on Israel & Jewish related issues:

http://www.algemeiner.com/author/ronn-torossian/

And of course in a world with so much noise, there’s always email: Rtorossian@5wpr.com, and of course the good old fashioned phone: 212-999-5585

Ronn Torossian

5WPR

Public relations are an inevitable part of any successful organization; an effective PR agency works wonders for any company by helping it to achieve its desired goals and objectives. As an esteemed public relations entity, 5WPR has been associated with providing exceptional services to many companies, including fortune 500.

It has been ranked as one of the top 25 PR agencies in the United States today. Its name was inspired by the top 5 questions asked in the PR business; Who, What, Where, When, and Why. From its humble beginnings in 2003 Ronn Torossian made a mark for itself in the world of Public Relations.

5WPR offers its expertise in consumer products, corporate communications, health, beauty, travel, lifestyle, fashion, food, beverages, and crisis communication, non-profit, event marketing and social media. It helps to reach the consumer base of the companies with events designed to capture their imagination. The comprehensive strategies of this PR firm are based on strategic marketing, good media relations, networking and search engine reputation management.

Search engine reputation management strategies are the most compelling internet tools that are used to tackle the negative publicity of the individual client, as well as their companies.  At 5WPR, the focused and smart staff helps by placing tactical stories in diverse markets and sectors under a comprehensive approach to enhance an organization’s public relations and driving web traffic towards their digital presence.

Ronn Torossian helps the biggest as well as the smallest organizations with an effective and customized public relations campaign, along with reputation management which is focused on the return of investment and an effective outreach to the consumer base. In this fast developing global era, businesses have realized the need and importance of public relations in order to survive in this competitive world.

Therefore, only a reputed and reliable PR agency like 5WPR, can lead you towards success with their innovative concepts and result-oriented strategies formulated under best public relations campaigns and publicity processes.

To find out more about the roles of a PR agency and the advantages, please visit www.5wpr.com

Ronn Torossian is the Founder, President and CEO of 5W Public Relations, 1 of the 25 largest PR Firms in the US. New York based, Ronn Torossian has overseen the growth of 5WPR, the PR Agency to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions – both on routine public relations matters and extremely sensitive issues.

5WPR's client T-Fal made the 2011 Wrap Up O-list in O, The Oprah Magazine.  The T-fal ActiFry is a new low fat multi-cooker that creates healthier versions of the foods we all love, ranging from vegetables and meats to grains and desserts. Through its unique, hot air circulation technology and stirring paddle, dishes are healthier due to little or no required oil. You can even create French fries with 75% less fat!

Check out some others that made the list:

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Also here is the official Ronn Torossian Google Profile.

FireJoePaterno.Info Website Gets Its Wish Fast – Ronn Torossian, the CEO of 5WPR, a Top 25 PR Agency, and author of best-selling PR book “For Immediate Release” has launched www.firejoepaterno.info an information site dedicated to calling for Penn State to immediately fire Joe Paterno.

The school granted Ronn Torossian and countless numbers of others their wishes by doing exactly that late Wednesday. “The past several days have been absolutely terrible for the entire Penn State community,” said John P. Surma, Vice Chair of the Board of Trustees at Penn State.

Allegations claim assistant coach Jerry Sandusky molested a number of boys, some as young as eight-years-old on 40 counts of crimes against young boys, following a three-year investigation into allegations that he had inappropriate contact. 

Ronn Torossian, a long time friend of the Gambling911.com website, urged the boycott just hours before Paterno was ultimately released.  He threatened contact information that would feature corporate partners and sponsors urging those parties to boycott the university.

“As a marketer and as a father, I am sickened – This is an awful example for any University, and any parent.  Penn State can choose to retain Paterno, and I think many others will choose to send a very clear message to this University about where they choose to educate their students, donate their funds, and host corporate partnerships with. Penn State needs to decide if they want to be known for winning football games or turning a blind eye to child molesters.  As a brand proposition, it’s an easy decision” - Ronn Torossian.

Click here for the full article

"We have a long standing client – a major retailer who retains us strictly to keep them out of the media.  Yes, you read that accurately – our PR Agency is hired to make sure our client doesn’t get press. Amazing concept for some to believe – but some clients hire us to avoid the media – because media attracts attention – for good and for bad. Consider it before utilizing a public relations agency. Loudest isn’t always best."

Read the whole article and learn why being the loudest isn't always the most important thing.