For Immediate Release: PR Book

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Get expert communication strategies from the absolute best in the business with For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.

For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations – By Ronn Torossian

Authored by Ronn Torossian, the founder and president of 5W Public Relations, one of the 25 largest US PR firms in the US, For Immediate Release reveals how effective communication within public relations can make or break you. Filled with information that is designed to help companies and individuals present themselves in the best possible light, For Immediate Release is a must-have for anyone seeking to successfully balance and exploit the line between media and public relations.

In For Immediate Release, you’ll learn vital game-changing information regarding:

Moving People, Shaping Minds: Learn how an effective PR campaign can help companies define their brands, grow their audience, and stay out of negative press situations. Also see how marketing and PR are a vital part to the success of any business…all while getting a glimpse of a day in the life of a successful PR firm.

Know Your Own Reality: Learn how to play to your strengths rather than running uphill and always playing catch up with foreign concepts. Accepting the reality of your business, situation, and strengths rather than pretending to be something else will pay off in the end.

Talk Isn’t Cheap- It’s Undervalued: From daily conversations to social media, learn how you can use the power of communication and dialogue to enhance your business marketing goals. Learn to identify the enormous difference between appeasing and empathizing when trying to get a point across. Also discover how to use branding as way to let your audience know that you identify with them.

How PR Can Capture New Clients: In all messages from your business, you should constantly be evolving and adapting with your audience. This includes PR and making your brand one that new clients can easily welcome and adapt to. Authenticity-Your Personal Calling Card: You want to remain authentic no matter how your business may grow. A unique personality and the ability to appear trustworthy in the eyes of the public are key to remaining successful.

Getting Out in Front: Learn how to capture media attention for all the right reasons. More than that, learn to make sure your message is being heard and well-received by the overcrowded throngs of the internet.

In G-d We Trust, Not the Media: Learn to properly navigate the slippery slope that comes with media exposure; dealing the right away with the media is an essential ingredient to marketing and great PR.

Life Happens: Manage Crises Immediately: No matter the nature of crises, you need to handle them promptly. Learn how to exercise great PR strategies to help prevent them and to repair any damage once they occur.

Give More to Get More: Learn how to implement corporate responsibility and charitable work into your business; giving back to the public and those less fortunate is more than just a PR stunt when handled correctly.

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive – and at a cost that is far lower than comparable marketing and advertising campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian, CEO of 5WPR reveals how public relations can do just that-while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).


For Immediate Release will show you how to:

  • Frame the debate and control conversations
  • Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them
  • Promote the interests of your brand or business; deter or potentially stop what is not in your interest
  • Build on great press, and avoid or minimize bad press
  • Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see
  • Handle a crisis in the most effective and efficient manner

See the positive difference effective PR makes through compelling case studies, including Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and others. Interviews with experts including Dr. Keith Ablow, political strategists Roger Stone and Hank Sheinkopf, and many others.

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What the press is saying..

 

“Unfortunately, a lot of what passes for public relations is lacking because it’s ineffective, irrelevant, and intangible. Negative (or alternatively, overly romanticized) public perception of the industry is fueled by pop culture portrayals that are completely unrepresentative of what real PR work entails,” writes New York counselor Ronn Torossian in his forthcoming book “For Immediate Release: Shape Minds, Build Brands and Deliver Results with Game Changing Results.”

Ronn Torossian promises to reveal the “power that modern PR has to help brands innovate, market, and message well.” His goal is to demonstrate that PR is for everyone.

Odwyer PR on Ronn Torossian’s Book
For Immediate Release by Ronn Torossian is “DESK REFERENCE OF PR RULES” stating he is a dynamic, even mercuric entrepreneur, that has paved new pathways into the ways we do business in the digital world.

“Ronn Torossian celebrated the imminent release of his first book” – NY Daily News calling Torossian a “hard-driving CEO.”
Read more on NYDailyNews.com

In his recently published book, PR guru Ronn Torossian highlights Chabad.org as a public relations model for organizations and websites.
To read the full review visit Collive Community News Service

Ronn Torossian is the Founder, President and CEO of 5W PR, one of the top 25 largest independently owned Public Relations agencies in the United States and recognized in 2013 by The American Business Awards as Public Relations Agency of the Year. With his results-oriented approach to public relations, Torossian was named the Public Relations Executive of the Year by The American Business Awards.

 

Public Relations Advantage Over Marketing & Advertising: Image Is Everything ! PR can be an incredible change-making business—and it is enjoying a well-deserved growth stage. Companies and people are beginning to recognize that the old way of building consumer or public equity is changing.
Book excerpt from Ronn Torossian on Business Insider

5WPR CEO Ronn Torossian Announces Debut Book Launch
BullDogReporter.com

Have Faith: If the Media Wants to Hurt You, It Will. The Question Is—How Much?
Ronn Torossian Excerpt

O’Dwyers PR Report: Torossian Tells All In New Book saying “Ronn Torossian’s book is for anybody who wants ‘to get it’ when it comes to how PR can advance their personal and professional lives. College students especially should put their dusty PR textbooks aside and pick up a copy of FIR.”

Check out the full review of Ronn Torossian on OdwyerPR.com

Ronn Torossian PR book excerpt: Helping Jalen Rose shine” with Inside Hoops
Read Ronn Torossian on Rose

The Gayle King Show: Crisis Public Relations expert Ronn Torossian on The Gayle King Show regarding the Blackberry Crisis Management

Watch the full clip on Crisis Management with Ronn Torossian

Nachum Segal & Ronn Torossian Discuss the Importance of Good PR and Ronn Torossian’s New Book ‘For Immediate Release’ – It is essential that people, businesses, and even countries know how to communicate quickly and effectively to survive and thrive in our ever-changing world. More on Ronn Torossian from Nachum Segal.

Bulldog Reporter Feature: Public Relations Advantage Over Marketing & Advertising — Image Is Everything. Read a Ronn Torossian Chapter.

 

Ronn Torossian, CEO of 5WPR, a Top 25 PR Agency featured in The New York Times:

One afternoon in late November, Ronn Torossian, a midlevel publicist with high-level ambitions, stood in front of the Fox Network studios at 48th Street and the Avenue of the Americas, fresh from another foray into the news media. He had just appeared live on “Your World,” a business program, to discuss a scandalous brawl that had taken place at a game between the Indiana Pacers and the Detroit Pistons. He does not represent either team or the league, but as a publicist who has a nose for conflict he was asked how this fight would affect the N.B.A. brand.

Most pundits had reacted to the violent episode with indignation. Mr. Ronn Torossian felt otherwise. “I’ll tell you,” he had said on the program. “I woke up today and I loved seeing it. It was a great visual. People are talking.”

Neil Cavuto, the host, appeared a bit stunned. But he responded gamely: “Let’s see if you’re right. You’ve been right about these things before, Ronn.”

Out on the street, Mr. Ronn Torossian was upbeat. As he walked to his office, his cellphone rang. “Did you see it?” he asked an employee. “Did it say ‘5WPR‘ below my name?” A pause. “Oh,” he said happily upon hearing that the station had put his firm’s full name, 5W Public Relations, on the screen. “Even better.”

… More on Ronn Torossian in NYT

Ronn Torossian in USA Today on Crisis Public Relations Issues in that Kim Kardashian’s divorce won’t tarnish her brand.

Vibe.com with 5WPR, Founder Ronn Torossian Chats New Book, Why Everyone Needs Good Public Relations In The Digital Age. See the Q&A with Ronn Torossian

The Jordan Sekulow Show – Featuring Ronn Torossian on For Immediate Release

My Big Honkin Blog on For Immediate Release stating “Ronn Torossian makes a legitimate case that the impact that public relations efforts have on building brands and delivering bottom line results may be greater than that of straight brand advertising. The book is loaded with examples and case studies of how public relations strategies delivered positive measurable results.”

UrbLife In My Business! Public Relations Pro Ronn Torossian Talks Industry Stereotypes, Work Ethic and New Book! The life of a public relations professional can be hectic, time-consuming (even smothering) and often thankless. Add entrepreneurship, running a busy office and representing some of the biggest celebrities and brands in the world to the equation, and it seems like there would be no time for sleep. Then 5WPR founder Ronn Torossian comes along and makes the work look nearly effortless.

Business Insider Public Relations Book For Immediate Release Expert Ronn Torossian CEO of 5W Public Relations.

FOXnews.com with Ronn Torossian on Kris Humphries brand and return to the NBA.

Dolce Mag Public Relations Marven Ronn Torossian Hot List.

 

“For Immediate Release by Ronn Torossian is one of the best books on PR that I have read in years”

By Alan Caruba of Book Views

Ronn Torossian has built a reputation for himself and for his public relations firm, 5WPR, over the years as being among the top practitioners of PR that benefits his clients in New York, Los Angeles, and points in between as one of Inc Magazine’s list of the top 500 entrepreneurial firms. So what should a successful PR professional do at this point in his career? Write a book of course. For immediate Release, written with Karen Kelly ($24.95, Benbella Books, Dallas, TX) is testimony to the triumphs and pitfalls of public relations. It is filled with good advice based on real world case histories of what works and what doesn’t. Over my 40+ years as a public relations counselor I can attest to the many ways this book can help everyone from the CEO of a giant corporation to a start-up new business. Much of what we read or hear in the media is directly related to the information provided by PR practitioners as they seek to help their clients and, indeed, federal and state governments engage in massive amounts of PR to advance their agendas and policies, so it isn’t just private enterprise. Non-profits, too, use PR for their causes.

This is one of the best books on public relations that I have read in years.

 


 

 

Here are some endorsements for the book..

 

“I enjoyed reading this book so much. The foundation of so many of Ronn’s game-changing observations and direction is something we all get: LOGIC. One only needs to read, evaluate, and conclude, ‘I couldn’t have thought of that…’ or ‘That makes sense!'”
– Paul Carlucci, publisher, New York Post

“Torossian’s insights into the PR business were enormously helpful to me as an entrepreneur. With Ronn’s help we grew a start up into the #1 spot on the Inc. 500 list of fastest growing companies in the US, and was able to take it public with greater than a billion dollar market cap. Ronn continues to help me today as a principal in the private equity business. For Immediate Release should be required reading for anyone in business, large or small.”
– David A. Steinberg, founder and CEO, CAIVIS Acquisition Corp

“Torossian’s For Immediate Release is a fearless, bold, clear, honest, and practical look at how PR shapes minds, ideas, and businesses. It is required reading for any business or brand interested in making an impact in today’s 24/7 media world.”
– The Shark Daymond John, founder, president, and CEO of FUBU

Ronn Torossian is a master of his craft and understands the fine art of PR and marketing. He lifts the curtain on the intertwined worlds of PR and media, leaving little doubt how important communication is for brands. For Immediate Release is a must read for anyone who wants to clutterbust a market, rapidly build a brand, and take it to the next level.”
– Ron Vigdor, Founder, BornFree®

 

“For too long, the PR game has been under the control of a handful of old-club-boys untilRonn Torossian came on the scene and was able to accomplish as much, if not more than all of them. For Immediate Release is an insider’s guide to how New York media works, but more importantly, how to work it, from someone who has had firsthand experience in doing so. Forget theory, this book takes you behind the scenes with real concrete examples of the new rules of social media and working with the power brokers that can build or destroy a brand.”
– Amir Korangy, Publisher of The Real Deal magazine

“My friend Ronn Torossian has written a great book. He speaks from firsthand experience as one of the most gifted PR professionals in the world. For Immediate Release is a must-read book.”
 Jay Sekulow, Chief Counsel for the American Center for Law and Justice (ACLJ), and named one of the “25 Most Influential Evangelicals” in America by Time magazine

“Knowing Ronn Torossian for many years, I find him to be a man of his word and someone to ‘ride the river with’ because he is 100% dependable! His book, For Immediate Release explores the balance between media and public relations, and it is an invaluable guide for anyone wanting to better understand PR. His stories are real ‘war’ stories and can’t be taught in a classroom – they were enjoyable to read and I loved the book.”
– Doyle Brunson, The Legend of Poker, legendary ten-time World Series of Poker Champion 

 

Ronn Torossian has always had a brilliant ability to present complicated, sophisticated ideas with clarity and simplicity. For Immediate Release is no exception. In it, Ronn demonstrates his unique talent for understanding the issues, deciphering and filtering them, and then presenting them to the public in just the right way. This book takes the reader into Ronn’s world, and gives a glimpse of his passion, brilliance, and rare aptitude for communicating well.”
– Rabbi Avi Weiss, National President, Coalition for Jewish Concerns – Named 2010 & 2011 to Newsweek list of most influential American Rabbis

 

“The fact is that Mr. Torossian, brash and aggressively outspoken, is the consummate scrappy publicist.” – The New York Times

 

“Young dynamo making the mark now and destined to dominate the marketing scene for years to come…” – Advertising Age

 

“Ronn Torossian is the best PR person I have ever hired. It’s impossible to believe the results his firm achieves. Whatever he can teach you is worth learning.”
– Keith Ablow, MD, Fox News Contributor & NYT Bestselling Author

 

“For Immediate Release is the perfect handbook for navigating the firestorm of press interest. Ronn Torossian, a master of the PR world, has written a thorough, easy-to-understand resource. Read this book!”
– Ben Brafman, Criminal Defense Attorney Whose Clients Have Included Sean “Diddy” Combs, Dominique Strauss-Kahn, & Jay-Z

 

Ronn Torossian‘s creativity and imagination have rewritten the branding rules in the public relations game. He has an innate understanding of how a word, a nuance, and an action can impact our senses to bring a brand to the forefront. His book shows us the right and wrong approach in selling our companies, as well as ourselves.”
– Barry Slotnick, Criminal Defense Attorney whose clients have included Steve Wynn, John Gotti, and Bernhard Goetz

 


Ronn Torossian, Author of For Immediate Release

5WPR CEO Ronn Torossian

Torossian is known for his entrepreneurial expertise and is regularly featured in a wide variety of national media outlets for his proficiency in business and public relations. Torossian started 5W in 2003 and, under his leadership it has become one of the fastest growing agencies in the industry with work that spans industries including beauty, consumer, food & beverage, technology, travel & hospitality, crisis and more.

Ronn Torossian has also been recognized as a semi-finalist for Ernst & Young’s Entrepreneur of the Year and his award winning book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” has contributed a great deal of expertise to the world of communications and is available at bookstores nationwide. The book is now being used at universities nationwide, and is a timeless book to understand thePublic Relations industry.

If you’d like a signed copy of “For Immediate Release” by Ronn Torossian
Send $25. ($40. outside the U.S.) (includes S&H) to:

5W Public Relations c/o Ronn Torossian Book
1166 Avenue of Americas

NEW YORK, NY, 10036

Please include: Name you would like Mr. Ronn Torossian to personalize the book to, printed legibly please. Please include name and address for 5WPR to return the signed copy.

**Alternatively send the book and a self-addressed stamped envelope and 5WPR will return within 2-4 days.