News and Updates from 5WPR CEO Ronn Torossian

Four “Tricks” You Must Use Before you call me

Ronn Torossian CEO of 5W ( 5WPR ) PR explains what you need: Four “Tricks” You Must Use Before you call me about your . Every day potential clients contact 5WPR, my New York PR company, to “help us with our social media.” Their pages are up, they tell me, but they aren’t attracting fans, followers, or subscribers.

Okay, we can help with that. So one of our social media PR experts logs on and finds what was described as a “ready to go” site is actually a hot mess. Now we are starting behind square one. Instead of a blank slate, their social media wall is a graffiti-covered eyesore. Our PR firm can change that. But it would be better, and more cost effective, if you do the following BEFORE you call 5WPR.

What I am about to teach you will only take 30 minutes of your time. And the value far outweighs the investment.

#1 – You need a professional photo

Sure, all your Facebook friends love your cute headshot from your Florida vacation. But, in business, that screams: “I don’t take this seriously.” Think of your profile photo as the first impression you want to make at a corporate event. That’s the headshot you should post.

#2 – Keep your headline crisp and professional

This is no place for “clever” quips and teasing titles. Your name and description should be professional and clearly stated. Say what you bring to the table in four words or less.

#3 – Stock your description with keywords

In a social media context, your “ABOUT” description is not the place for brochure text or extended biographies. Pepper the summary section with keywords related to what you do. Don’t overstuff it with keywords, but include at least two to three.

#4 – Choose your skills on purpose

LinkedIn allows users to request and offer recommendations. These “social testimonials” can be incredibly powerful. Choose several that describe your top strengths. But be selective. Too many choices and you will get fewer “recommendations.” Plus, you end up looking like a jack-of-all-trades and master of none.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5W Public Relations and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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