News and Updates from 5WPR CEO Ronn Torossian

French “Nudecast” Translates into PR Coup for Saucy Weather Girl

She may have meant it as a cheap bet, but one French weather girl made good on her promise. Doria Tillier said that if France qualified for the World Cup, she would do her weather cast in the buff. Most took it as a joke, but many tuned in to see if she would keep her promise.

The PR boost didn’t stop there – See, Tillier actually did go through with her nudecast. Sort of. And the result is one part saucy, and two parts hilarious.

Showing a faux sultry face and wearing a long overcoat, Tillier begins the report by promising to keep her promise. Then the scene cuts to a long shot of a green field far away in the distance. Suddenly, a whooping, vaguely female figure sprints across the field seemingly wearing only boots.

The production is not remotely sensual, or sexual. It’s actually quite funny. Tillier races across a field in a far off shot that leaves pretty much everything to the imagination. Whooping, and leaping, she communicates just how cold it will be over the next several days.

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Whether due to promise, or the presentation, the clip went viral over the next several days, vaulting the model turned weather girl into international fame, and providing a laugh for nearly everyone who saw the video.

Ronn Torossian, CEO of 5WPR in New York, says, while stunts like this can easily backfire on all involved, particularly in countries with less relaxed views on nudity, the clip worked because everyone involved knew exactly how to manage the situation.

No one really expected Tillier to make good on the promise, but they tuned in “just to see.” Then, when she ACTUALLY DID IT she, and the crew pulled it off in such a funny way, people could not help but laugh with them.

“This could have gone all sorts of sideways,” Torossian observed. “But, they pulled it off with exactly the right sense of humor. And that’s tough when you might be relating to a foreign crowd.”

Ronn Torossian

Ronn Torossian is the founder and CEO of 5W Public Relations and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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