News and Updates from 5WPR CEO Ronn Torossian

How to Create Animated GIFs on Twitter – & what is their next feature

create-gif-twitterRecently, Twitter added a native feature that allows users to upload animated GIFs to their tweets and profiles says PR Executive of 5WPR Ronn Torossian. Users of Twitter have waited many years for these features and are quite excited to start including them in their Tweets. Twitter considers these animated files to be embedded media and therefore requires users to actually press a “play” button to see them. Nonetheless, they are still an exciting feature that users can include in their Tweets to make them more interesting for followers. Below is an explanation of how users can create animated GIFs for Twitter right now.

In the past, animated GIF files were only possible on Twitter either by linking to the file or by using a third-party platform called Giphy. For many users, this was acceptable but still caused concerns for others who didn’t like having to use a third-party service. When making a Tweet, users can simply add a GIF file like they would a normal image. This file will then automatically function as multimedia and therefore display this rich media content by default. While some services take animated GIF files and turn them into static images, Twitter will now support full multimedia GIFs in this way.

Many Twitter users are now wondering what took so long to finally get these new features. Most experts agree that Twitter was most likely afraid of suffering adverse performance due to a proliferation of these animated images throughout the website. Since they have a higher file size, perhaps Twitter was concerned with hosting costs back when bandwidth was still expensive. However, these changes still raise questions as to why Twitter didn’t go ahead and support more advanced formats like .webm, which is widely regarded as more resource-efficient by many magnitudes.

Users wondering what Twitter might do next could potentially expect to see formats like .webm in the near future on the website. In addition, the platform may start to support more advanced video formats that might even include proprietary ones that the world might not know about. Only time will tell, but for now users are free to enjoy these new animated GIF features on Twitter.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5W Public Relations and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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