News and Updates from 5WPR CEO Ronn Torossian

A look at #GivingTuesday

ronn torossian giving tuesday Have you ever heard of #throwbackthursday? How about #womancrushwednesday? Chances are you’ve picked up on plenty of these catchy phrases. Our online lexicon has been inundated with meaningless hashtags, but a campaign with a cause has emerged in the last few years. #GivingTuesday was started in 2012 by the 92nd Street Y in Manhattan and the United Nations Foundation to garner support for charity and philanthropic organizations during the holiday season. Our economy is especially consumer driven after Thanksgiving.

As an answer to that, GivingTuesday falls on the Tuesday after Black Friday and Cyber Monday annually in an attempt to remind consumers to give back to those in need. The organizers hope that in time GivingTuesday will become a holiday tradition. GivingTuesday is mainly a campaign, relying on the use of hashtags in the hopes of reaching viral proportions. The movement even created the #unselfie, a clever hashtag to use when tagging photos to show your support of GivingTuesday on platforms such as Instagram and Facebook. GivingTuesday support has nearly doubled every year since the campaign began in 2012. With over 20,000 charitable partners in 2014, the third annual event was the most successful yet.

The number of organizations partnered with GivingTuesday doubled from the amount in 2013, and people from 68 different countries participated. According to GivingTuesday.org, donations rose 63% over the previous year’s totals, and 90% from 2012’s numbers. The hashtag #GivingTuesday was used on Twitter 754,600 times and was a trending topic for 11 hours. #unselfie was tagged in over 7500 photos and tweeted nearly 40,000 times. There was a 101% increase in mobile transactions compared to the previous year, proving that the heavy use of social media influence in the campaign is paying off. GivingTuesday received donations from all 50 states in its first year, and has now received worldwide support in its third year. Notable organizations such as UNICEF and the American Red Cross have joined ranks with many other charities large and small.

The wide range of giving options makes donation more appealing, meaningful and personalized for the individuals who participate. With every year skyrocketing past the previous year’s totals, this holiday may have the best show of support yet. So, before you spend all of your holiday budget on Black Friday or Cyber Monday, remember GivingTuesday and start your holiday off with a selfless act. This year’s GivingTuesday is on December 1st, 2015.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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