News and Updates from 5WPR CEO Ronn Torossian

Grocery Store YouTube Vids Make for Delicious PR

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Photo 2011 © Teri Lee Gruss, licensed to About.com, Inc.

‘Tis the season for incredible culinary explorations. Family around the table, feasting like we do during no other time of the year. But, what do you do if your family recipes are on the same level as the cat litter Jello in Christmas Vacation?

Grocers from coast to coast have your answer. They are flocking to YouTube to produce incredible cooking shorts with easy to cook recipes, that are actually easy to cook. And shoppers love it!

Ronn Torossian, CEO of 5WPR in NYC, says the cooking shorts are perfect for the busy urban, or suburban cook who wants to wow this holiday, but can’t come up with anything reasonable or manageable.

“The major draw of these videos is the actual simplicity. We love the gourmet magazines, and cooking shows for their exotic and sophisticated feel, but when we want to whip something tasty – and tasteful – up, it’s time to get real.”

The benefit of the videos for the grocery stores is huge, too. Not only do the videos allow customers another connection point with the grocery store, the branded videos remind viewers they can find all the ingredients they need at their corner market.

This is a huge plus in the cooking game. After all, how many times have you been lost in the aisles at an unfamiliar store looking for some ingredient you never heard of before on that episode of Martha Stewart?

It happens. And the grocery store YouTube shows are telling customers, once and for all, it need not ever happen again.

Sure, if you want something incredible, and once in a blue moon to wow dinner guests, going exotic has its benefits. But when it’s time to ditch the same ol’, same ol’ for next Wednesday’s dinner, customers want something simple, different, and most of all, easy.

Step by step videos on your smartphone make dinner a snap for customers, and create a PR gift that keeps on giving.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5W Public Relations and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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