January 21, 2015
Jeff Ramson Notes Companies Must Share Financial Plans and Successes
We live in an information age and companies should learn how to use that to keep their markets up to speed regarding financial plans and successes experienced by their company.
Each company should address issues specific to their industry as they report to customers, investors and the market in general. Doing this while conveying the unique nature of your company’s vision and mission is a way to make your company leap ahead of the rest of the pack.
Just remember to include your employees in the process. Some of the best press is the positive things your employees have to say. Keeping the working environment upbeat and aware is a great start to building a strong and reliable face with your consumers and in social media.
As your company introduces a public scorecard with financial plans for investing, as well as providing the story of successes you have had recently, will provide a panoramic view of your strategic goals. Showing where you are directing your efforts to accomplish the company’s vision will allow others to feel your success is part of their success as well.
Providing information in real time instead of waiting for quarterly or annual reports keeps your products and services before the eyes of your market. This allows your business to catch the heart and imagination of those looking for the same future you believe in and are advancing with your company’s efforts.
Taking this opportunity allows you to check and double check where you stand in regard to goals set by your company. Reporting new relationships with businesses or charities that foster the same goals or supporting events related to your company’s vision will help to accomplish those ideals. They may also be of interest to a wider section of the public than you might otherwise attract to your services and products. Participation becomes easily reportable on social media sites with both quick blurbs and longer articles. Pictures or catchy but appropriate captions can move public awareness of your business quickly if done well.
Current statistics show that various social media sites such as Pinterest, Instagram, Facebook and others are changing the world’s way of purchasing – whether products, information or otherwise into an internet-dominant experience. Do not hold back on reporting successes and plans. Keep your name in the public eye in a positive and professional way and bask in the glow of your success and savvy understanding. Keeping your company in front of those who are most interested in your causes will strengthen your organization’s capabilities for growth and interests unique to your brand. This creates competitive advantages that maximize your company’s value.