May 22, 2013
How to get a PR job at a top NYC PR Agency
If you are considering a career in public relations, particularly if you want to work for a top NY PR agency, there are a few things you will need that they won’t teach you in college. 5WPR CEO Ronn Torossian explains why “book smarts” are just the beginning and what you really need to succeed at a major New York public relations agency.
College communications courses are great for introducing students to communication theory, applied techniques and persuasion. Journalism teaches the elements of “story” and how to convey news. And, while these skills are important, there are others that you generally have to learn on your own if you want to be successful and acquire a job at a top NYC PR agency.
#1 – Competence
Yes, this one should go without saying, but here I am saying it. Competence – whether in your work personally or in your industry as a whole – is vital to success at any NYC PR agency. B and C students do not suddenly become “A” communicators when they hit the workforce. Plus, in this business there will not be any teachers or professors pointing out what you did wrong. The market gets to decide if you get top marks or not. And if you don’t, they are not likely to tell you why. If you want to succeed in this industry, you better be ready to do it right the first time.
#2 – Creativity
Ronn Torossian knows the importance of being creative in the PR industry. Some of the most successful campaigns in the history of public relations and marketing have been incredible risks. Characters don’t always strike a chord, and the public doesn’t always want to hear what you have to say. If you do miss, your only option is to learn and do it right the next time.
#3 – Tenacity
You will make mistakes. You will miss something you shouldn’t have, and you may have to fight – and fight hard – to get and keep each client. In this business, if you don’t have thick skin and a willingness to put your shoulder to it and keep pushing, you will fail. Although tenacity is one of those things you will not find in a book, Ronn Torossian and 5WPR considers this to be one of the most sought after qualities of a top NYC PR Firm
#4 – People Skills
Marketing is not all about analytics, and public relations is not all about following a formula. If you can’t connect with people, you will not succeed in this business. It’s not just about reading people, it’s about giving people what they want – even if they can’t tell you what they want.
Now, you might be reading this and thinking: “What’s this list? No big revelations or super secrets here. What gives?”
Here’s the thing, as we have found success with 5W Public Relations, how we do PR and where we do PR continually changes. But the basics will never change. And it is these basics that so many people get wrong again and again. Your customers just want results. They are not interested in how smart you think you are or how slick your campaigns can look.
Ronn Torossian understands that clients want results. To give them those results you need to be competent, creative, tenacious and good with people. At 5WPR we are always hiring. Click here for more information about a career in public relations .