News and Updates from 5WPR CEO Ronn Torossian

What Makes these Companies Magnetic?

top companies

As a business professional, whether you want to advance in your career or become a job creator, there are many things you can learn from companies that are already doing it right. Recently Glassdoor created a list of the top 50 places to work. In this article we will look not only at who made the top spots on the list but, more importantly, why they scored so high…and how your business can benefit from these lessons.

Once again, Google finds itself among the top places to work in 2015. How does this massive corporate giant continue to score so high with employees? Great question. After all, it has all the hallmarks of a company that might be excused some negative employee reviews. It’s huge. It’s growing and it’s massively profitable. Right, and it has no shortage of people wanting to work there. But why? What is it about Google that makes it so magnetic?

First, Google has high standards. It wants the best and brightest, so it offers them enviable perks…and fewer limits on personal creativity. Yes, the environment is famously inviting, but the real draw here is Google’s penchant for combining high expectations with real responsibility. This is a combination all entrepreneurs would do well to foster.

Now let’s take a look at the Mayo Clinic. While far removed from the brash, fun-loving and creative Google experience, employees at the Mayo Clinic also love it there. They experience being a part of something, not just bigger, but also spectacularly professional, innovative and advanced. In addition to being able to be part of something definitively special, Mayo Clinic employees also appreciate the “ample” time for family and personal pursuits. That ideal ratio is different in every industry, but it is something far too many employers forget to consider.

The Texas-based grocery chain H-E-B gets top marks for leveraging tremendous benefits, good pay and solid advancement opportunities to create what employees describe as a “warm work environment.” The lesson here is two-fold. Pay people what they are worth and you will get the most worth out of people. Second, offer obvious opportunity to do bigger, better and more. The best people love the opportunity to get better…and to earn more as a result. Do not neglect this in building your team and you will reap the benefits.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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