News and Updates from 5WPR CEO Ronn Torossian

Marlins Frustrate MLB Fans

florida marlins fans - public relations
When your favorite sports team advertises a major charity event hosted at their ballpark, it’s reasonable to assume at least some active team members will make an appearance. Reasonable, it appears to everyone but the Marlins organization.

It started off as a good idea, but the execution resulted in a ridiculous unforced error. In theory the annual “Fish N Chips” event gives Marlins fans a chance to mingle with players and play some fun casino style games, all for a good cause. However, this year, only coaches and new team manager Dan Jennings showed up. No players made it.

It may have been just a simple embarrassment, except that donors attending the event were expressly promised the opportunity to “rub elbows” with “your favorite Marlins players…” When it comes to money changing hands, even if it’s all for charity, “well, almost” just doesn’t cut it.

And this PR disaster could not have come at a worse time for the team. Currently being drug along on a seven-game losing streak, The team isn’t doing a lot to inspire fans on the field, so the event was a chance to earn back some lost goodwill and team spirit.

The blowback was immediate … and it was harsh. One fan among thousands on Twitter reminded players they are paid handsomely to play a “child’s game” and that a losing streak is nothing compared to many problems in the world.

This sentiment that the players skipped the event because they were pouting over the loss and trouble in the clubhouse was rampant…and fans were not empathetic.

Fan after fan blasted the team on , talk radio and sports media. In some baseball-crazy town that might not be such a bad thing. Fans bounce back. But in Miami, there is plenty of competition, and the fair weather tends to generate more than a few fair weather fans. If the Marlins lose the support of their shaky fan base, this little snub could end up being the seed that grew into a revolt. They better get on top of it … and soon.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5W Public Relations and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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