News and Updates from 5WPR CEO Ronn Torossian

How to Optimize your Site for Maximum Holiday Sales

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When the holiday season is about to kick off, it is important to have your own unique sales and marketing strategy for your e-commerce website. Seasonal shoppers spend massive amounts of money to buy gifts for their family, friends and colleagues. The only way that you can attract these generous consumers is to optimize your site so that holiday shoppers can find your store and spend some of their Christmas budget on products that you sell.If you are not sure exactly how you can optimize your website just for this merry season, here are tips to consider.

Add Festivity to Your Landing Page

If you want your landing page to trend, you have to incorporate what is trending on the page. By temporarily changing your landing page to add festive images, image titles, meta tags and on-page keywords that are frequently searched for, you can improve your ranking on search engines when consumers type in an organic and common holiday keyword. Using a Keyword Planner, like the one available with Google, can held you research the most searched keywords so that you can optimize your landing page efficiently until the new year comes.

Choose a Graphic Design That Captures Attention

If your web design is not up to par with the web designs you can find on other optimized e-commerce landing pages, your visitors are not likely to stick on your page. If you want to extend the period of time that your traffic stays attentive as they browse your selection, a holiday-themed web design is key. Choose a color scheme that is festive, create different tabs that look like icicles or holiday lights, have reindeer and ribbons scroll down the page focusing the eye on the best-sellers, and rename some of the categories to be seasonally appropriate. By lightening the mood and giving the shopper a great experience, you can build trust and improve your sales in the process.

Get Ready to Roll Out Holiday Marketing Campaigns

Marketing is off-page optimization and it is a must if you want to be found in the midst of the millions of stores that are on the world wide web. Seasonal campaigns are all about offering discounts and promoting these discounts on the right platforms so that your target audience will see what you are communicating. Make sure you have clever but straightforward calls to action on your promotional copies, choose a platform where your followers will be social, and direct traffic to your site for the sale.

Christmas widgets, social media, holiday mobile apps and bulked up bandwidth are all considerations you cannot overlook. Be sure your site is ready for the influx, choose an eye-catching design, and attract the maximum visitors so that you can close the maximum number of sales.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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