News and Updates from 5WPR CEO Ronn Torossian

NYC ballet season offers prime NYC PR opportunities

ronn torossian ballet

New York’s spring ballet season opened quietly with an American music theme. The themes were lively, the music popped and the dancers basked in the spotlight. Ballet season in NYC is both a perfect metaphor and a prime opportunity for various aspects of and brand development.

What does Ronn Torossian mean when he says ballet season is both an opportunity and a metaphor for good PR? The 5WPR CEO explains…

Timing is Important

When dancing to music or as part of a company you have to stay in time, on beat and in step. PR campaigns work the same way. They must be choreographed precisely and performed with proven expertise. suggests using a combination of proven techniques and an experienced team to get it right the first time.

Public Image is Only as Good as Your Last Performance

In ballet at this level, one false move can mean losing the lead role. The same is true in public relations. Your reputation is determined by what people are saying about you “now.” At 5W Public Relations we work with our clients to make sure their latest performance is their best yet.

Taking Advantage of Time in the Spotlight

When you have your chance on stage, you have to seize it. In public relations, when you have a chance to get your message out there, you can’t miss it. To do this effectively, you must have an action plan in place. Just as a dancer cannot just walk out on stage without knowing the show, a PR firm cannot move to benefit its client if it has no plan in place. This is why 5WPR works with its clients to go over several “what if” scenarios in each public relations campaign.

Brand Development

Ballet season allows a wide range of companies to put their products and services on display. From the costumes worn by performers to the equipment used backstage to the technology that keeps everything running smoothly, contractors can make or break ballet season. If performers and producers are happy, your reputation can be set. If not, you will have a lot of work to do to catch up. Ronn Torossian explains that the same can be true when using public relations for brand development. If you put yourself out there but the message doesn’t ring true to your target market, your brand development is set back and must make up that ground before moving forward.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5W Public Relations and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

View more posts from this author