News and Updates from 5WPR CEO Ronn Torossian

NFL “Bully” gets one last Chance with the Bills

Icognito’s Miami Dolphins teammate Jonathan

Some have called him a bully, others say he’s just the kind of tough guy the NFL needs, but has not been kind to Richie Incognito. As Ronn Torossian explains, now the veteran offensive lineman is on what even he has described as his last chance to continue his NFL career.

Incognito has been a polarizing figure in the NFL for years. A hard-nosed player with a well-established mean streak, that reputation became cable news fodder after Icognito’s Miami Dolphins teammate Jonathan Martin quit the NFL after bullying from Incognito. While some tried to classify events as the hazing of a teammate to toughen him up, others took a much more negative view of proceedings.

Now that he has signed with the Buffalo Bills, even Incognito says this might be his final opportunity to salvage both his reputation and his career.

Recently, Incognito spoke to NFL.com, saying he had learned from his mistakes and the whole situation. “I needed to respect those around me more and I needed to realize I may find things funny that others find offensive. This whole learning process was about becoming self-aware. About becoming a better person/teammate/leader.”

According to the statement, both Incognito and the Bills are in agreement that this is an opportunity the player should consider his last. But it is also a chance to bring attention to a sensitive subject. “I want to prove to people I’m not a racist jerk. We talked about possible ways to turn this situation around and ways to impact the community.”

For a brand – and make no mistake pro sports players are brands unto themselves – hanging on dearly to the end of his last rope, Incognito is saying all the right things. It’s certainly possible that he’s always been a pretty decent guy whose previous mistakes were taken out of context and over examined. That can certainly happen in today’s voracious 24-7 news cycle. Then again, this might just be a chance to see if a guy can change his ways.

It’s an opportunity not everyone receives. Hope he makes the most of it.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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