Ronn Torossian 5WPR CEO Update | 5W Public Relations US PR Agency Ronn Torossian

What Makes for Company Success?

This article appeared on: BusinessInsider.com.

"In the midst of this unusual economy, it is important to stay on your toes and alert. Owning a PR agency one of the things I enjoy the most is the ability to observe smart businesses, and business people regularly.

Some recent observations:

Hard Work & Over-Service: There’s no replacement for hard work and extra care. In the hectic NY nightclub industry, Mark Birnbaum of EMM Group who owns Abe and Arthur's Restaurant in the Meatpacking District, SL Lounge, TenJune, SL East and others stands out for his professionalism and concern. “With this economy, customers that spend their hard-earned money are expecting the best hospitality and service. We’ve prided ourselves on always taking the best care of our customers,” said Mark Birnbaum. Meet him in his venues and you will notice it quite apparently."

Read the rest of the article and see how these companies and individuals are succeeding in a touch economy.

Reflecting on PR Guru Steve Jobs

This article appeared on RonnTorossian.com.

Steve Jobs for those of us in the PR & marketing business is the ultimate Hall of Fame PR legend. Who else could have adults sleeping on the street and clamoring for their products. As the LA Times stated today “I wonder if Steve Jobs is reading all the news about himself right now, and if he’s thinking: This is what it must be like to die and still get to watch the reaction.” So wanted to share some fabulous quotes which reflect the greatness of Steve Jobs.

Read more about this hats-off piece to Steve Jobs.

The Strangest PR Request

In a strange turn of events, Muammar Gaddafi appears to be looking for a spin doctor. In the past month, Ali Darwish from the Libyan Ministry of Information has been asking pr agencies in New York City and London to present "our just and fair case to the world."

As the article in the Daily Mail explained, "Ronn Torossian, of public relations firm 5WPR, described the pitch as 'very unorthodox' and said: 'I highly doubt any PR firm will positively respond to this request.'"

Read the entire story.

Just Building It Isn’t Enough

"In one of my favorite movies ever, “Field of Dreams”, the American drama-sports-fantasy film, Kevin Costner’s character is told “If you build it, they will come” in reference to a dream he has to build a field – and the movie ends with headlights of a long line of cars approaching the field, extending to the horizon for the field he does eventually build. The character spends his life’s saving to build the field – and apparently none of it on marketing and PR. While that movie was a fantasy movie and seemingly revealed success in Iowa 20-something years ago, clearly many in business today in many fields – From real estate to technology, consumer brands to professional services follow the same mantra today of investing millions in development, and nothing in marketing."

Read more from this BusinessInsider.com article.

5WPR Annual Summer Party

The New York Daily News featured a small piece about 5WPR with CEO Ronn Torossian. Find out more about the event and the fun they had that evening.

Learning Through Experience

I am very proud that we have developed one of the most competitive and highly sought after internship programs in the PR industry – We receive perhaps 500 resumes for 14 summer positions, and every year a handful of the interns tell us that their academic advisors told them to apply at our PR agency as it’s the place they will learn the most.

Learn more about the internship program and its results.

Tips for the NFL and NBA on Strike

This article appears on http://www.businessinsider.com:

As it is already for many Americans, attending NFL or NBA games is simply unaffordable, and from a public relations standpoint, striking is a lose-lose for all sides in both leagues. The longer these strikes drag on, the more damaging it will be. The Public Relations damage to the NBA could be curbed if the strike ends quickly – however the longer a labor impasse goes on, the more damage. For the NFL now past its 100-day mark, is well on the brink of affecting the start of football season.

The Bargain with PR Firms

This article is from http://www.businessinsider.com/:

One of the biggest challenges facing the PR industry was addressed in a recent Wall Street Journal story: measurement (Having represented more than 20 Fortune 500 companies, and owning a Top 25 Public Relations firm, I will readily admit that there’s no uniform measurement standard amongst PR professionals.)

At my agency, 5WPR, like many other PR agencies, we have a proprietary system for measuring media results, and it works. Different agencies, and different companies assign different values – some speak of advertising equivalency, other measure tone and message, and others assign value based upon the reach to target demographics. Different measurements – not unusual in an unscientific industry.

Showcasing Media Placements After the Hit

This article is from http://www.businessinsider.com:

"It has been said, “Articles are often more valuable after they are published than when they were first published.” Many people secure great media stories, and there remains immense value in showcasing media placements long after the initial “hit.” Since I am often asked by clients of our PR Agency how to do this effectively, wanted to provide a few ways to increase the value of articles:"

5W Public Relations Expands Consumer Lifestyle Practice

5W Public Relations announced that Coyuchi and Coastal Contracts Inc. have joined as part of their diverse roster of consumer lifestyle clients. As Ronn Torossian explained, "5WPR is so pleased to be working with these two industry-innovating companies. We are looking forward to helping both brands capture additional market share and elevating their visibility within leading consumer media."

Coyuchi is the first company to bring organic cotton bedding to the United States more than 20 years ago. Coastal Contracts Inc. is a leading online retailer of vision care products. For both of these clients, 5W Public Relations will execute campaigns that feature media relations, celebrity seeding, product integrations, co-branded partnerships, event management and more.

Read the complete press release.

Ronn Torossian Update