This article appeared on Gambling 911.com
FireJoePaterno.Info Website Gets Its Wish Fast – Ronn Torossian, the CEO of 5WPR, a Top 25 PR Agency, and author of best-selling PR book “For Immediate Release” has launched www.firejoepaterno.info an information site dedicated to calling for Penn State to immediately fire Joe Paterno.
The school granted Ronn Torossian and countless numbers of others their wishes by doing exactly that late Wednesday. “The past several days have been absolutely terrible for the entire Penn State community,” said John P. Surma, Vice Chair of the Board of Trustees at Penn State.
Allegations claim assistant coach Jerry Sandusky molested a number of boys, some as young as eight-years-old on 40 counts of crimes against young boys, following a three-year investigation into allegations that he had inappropriate contact.
Ronn Torossian, a long time friend of the Gambling911.com website, urged the boycott just hours before Paterno was ultimately released. He threatened contact information that would feature corporate partners and sponsors urging those parties to boycott the university.
“As a marketer and as a father, I am sickened – This is an awful example for any University, and any parent. Penn State can choose to retain Paterno, and I think many others will choose to send a very clear message to this University about where they choose to educate their students, donate their funds, and host corporate partnerships with. Penn State needs to decide if they want to be known for winning football games or turning a blind eye to child molesters. As a brand proposition, it’s an easy decision” - Ronn Torossian.
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Tags: Crisis PR, Penn State Crisis PR, PR Crisis Communication, Ronn Torossian
