News and Updates from 5WPR CEO Ronn Torossian

Quotes from Ronn Torossian’s PR Book For Immediate Release

ronn torossian book

Ronn Torossian’s Book For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations reveals how public relations can do just that-while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world.

  • “In the long run it is the daily actions of a brand that determines its overall image.”
  • “If you are the boss you often have to be the face of the crisis and the source of the apology.”
  • “If the people you’re addressing like you, your problems will be less severe in the long run.”
  • “Speak passionately and honestly, and don’t pretend to be on a higher level than your audience.”
  • “The right kind of charity, timed well, can help restore a tarnished image.”
  • “Optimism breeds optimism¬† and that in turn breeds success and happiness”
  • “When charity fits with a brand and comes from the heart of a company, it works.”
  • “PR has been and will always be about building relationships”
  • “Understand the value of communicating properly, particularly in press releases because they will often be used in verbatum”
  • “Under-promise and over-deliver: consistently exceeding expectations builds loyalty and great word-of-mouth PR.”

For more information on Ronn Torossian or 5WPR please visit www.5wpr.com.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5W Public Relations and an active member of the online business community. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations." - and operates the Ronn Torossian Foundation.

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