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Difference Between Raising Money for Private & Public Companies

jeff ramson raising money

All companies need capital to survive. However, there are differences between raising capital for a private business versus raising funds for a public company. While all methods or raising money may have potential pitfalls, some methods are better than others depending on the type of company raising the funds. Let’s examine how a company can raise funds and what the pros and cons of each method may entail.

The Difference Between Raising Funds for a Private Company and a Public Company

Typically, a private company is going to ask for funds in return for an equity stake in the company. In other words, private investors are going to buy a stake in the company in return for the funds the company needs to operate and expand. In a public company, funds may be raised through the sale of stock, which gives each shareholder partial ownership in the company. Owners of private companies may also fund operations through personal loans, personal savings accounts or loans from family members and friends.

Pros and Cons of Raising Money for a Public or Private Company

When a public company sells shares of stock, ownership shifts from the business owner to the shareholder. However, going public may be advantageous as it adds prestigious and credibility to your company. It also shows that your company will be around for the long-term.

When a private company asks friends, family members or outside investors for a loan, it could create tension if the company doesn’t become profitable. This is why it may be a good idea to use personal funds to get the company to a point where there are sustained revenues and a proven concept that can grow into a profitable business.

What are the Best Methods for Raising Funds for a Company?

There is no single right answer to this question. For startup companies, it may be impossible to fund operations without a personal loan or a loan from friends or family members. In some cases, it may be impossible to grow a business in some industries without the right connections. In that case, having a well-connected investor is all buy a necessity even if it dilutes the owner’s equity in the business.

All companies need funds to survive, and those who have the money have the right to ask for that money back or for something in exchange. Therefore, you have to look at your business model and come up with a plan that funds the company without giving up too equity or other opportunities to make money in the future.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5W Public Relations and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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