September 16, 2014
The Ray Rice Crisis: A PR Nightmare for the NFL
Unless you’ve been hiding under a rock for the last month, chances are you are aware of the Ray Rice domestic violence scandal that has shaken the NFL to its core. After discovering that Rice, a running back for the Baltimore Ravens, had punched his then-fiancée in an elevator and knocked her out, NFL Commissioner Roger Goodell gave Rice a two-game suspension, setting off a firestorm of outrage from women’s groups and people everywhere.
To regain the public’s trust in the league, many possibilities exist. Some have called for Goodell to step down as Commissioner, but others think if the league takes a strong stand on the issue of domestic violence the crisis may be resolved. Several other players are currently dealing with domestic violence charges, so the league has an opportunity to demonstrate its commitment to protecting women and deterring this behavior in its players. As for Rice, opinion is mixed as to whether he should be allowed to play again. Most experts believe if he stays out of the league for a year or two, completes the appropriate counseling programs and works with domestic violence groups he can restore his image enough to get a second chance. However the situation plays out, it’s a black eye for the NFL that may take longer than anyone wants to heal properly.