News and Updates from 5WPR CEO Ronn Torossian

Fallout from the Hack on Sony Pictures

ronn torossian update

The furor over Sony Pictures being hacked may die down during the next few weeks, but the ramifications of this incident are huge. Aside from having a long term impact on movie companies, the Sony hack should be seen as a cautionary tale for any major company. If anonymous hackers can infiltrate a company as prominent as Sony, there is no reason why other major companies cannot be future targets.

Protecting Data

The most important lesson to learn from the Sony hack is data protection. Whatever data protection and encryption tools Sony used were not sufficient. Not only was their data breached initially, but it is believed that the hackers had access to this data for many days.

Even if major companies cannot completely protect their data from hacking, there needs to be better safeguards in the event of an infiltration. If Sony had better defenses in place, they would have been aware of the hack almost immediately. Instead of stealing gigabytes worth of valuable data from the company, the hackers may only have gotten access to a few important documents.

Handling the Fall Out

Both the international media and Sony as a company have a lot to learn from the fall out following this hack. Instead of condemning the hack and protecting the values of privacy, the mainstream Western media took full advantage of this hack. Every bit of information released by the hackers was analyzed by the media, with news stories filtering through every day that damaged Sony as a company.

Instead of doing the hackers work for them, the media should place a future ban on making news stories out of company data that is acquired illegally. Since none of the information released posed even the slightest threat to national or world security, there is no moral justification for the media running those stories.

Sony’s Role in the Fall Out

By refusing to release “The Interview”, Sony played right into the hands of the hackers who attacked them. Multi-national corporations should never bow down to the demands of hackers and terrorists, even if the matters at hand seem trivial. Refusing to release a blockbuster movie may seem irrelevant to some people, but the outcome means that the hackers got what they wanted.

The moment Sony confirmed they were not releasing “The Interview”, hackers around the world discovered that they could blackmail companies and intimidate people.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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