5W Public Relations | Ronn Torossian Update, 5WPR

Posts Tagged ‘5W Public Relations’

Ronn Torossian Reveals Why Talent Develops Moves Like Jagger

Music may be a universal language, but everyone has a favorite dialect. Genres are often important to a person’s sense of self. Who you listen to matters. Most people have a favorite artist or genre, but they are open to new musical experiences. They know they might not like it, but they are willing to give it a shot. In the Public Relations industry, we call that an opportunity.

One of the key concepts of basic marketing is called “participation.” This is the idea of attracting new clients or customers and turning them into fans. One of the main catalysts of this sort of marketing is employing current fans to introduce your product or service to their friends, family or coworkers. How can you do this if you love orchestral music but everyone else you know digs rock-n-roll? Chances are your local orchestra already has this figured out.

#1 – Guest artists as soloists

Many orchestras will invite a superstar solo act from rock or pop to join them for a special series of shows. They do this not only to get wider exposure, but to give their loyal fans the opportunity to do a little one-on-one entertainment PR. “Hey, did you know so and so will be singing with the orchestra next month? We should get some tickets!”

#2 – Crossover performances

One of the most famous rock-opera crossovers happened when two members of the international super band, U2, joined forces with opera powerhouse Pavarotti. Their single took the world by storm and is still getting airplay on YouTube and mass downloads on iTunes.

#3 – Rock series

As the boomers grow older, classical concert orchestras have increasingly added rock songs and series to their repertoire. And why not? That generation came of age during the glory years of the British Invasion. The idyllic harmonies of the Beatles and the huge wall of sound generated by Pink Floyd pair perfectly with a full orchestra. And even a much younger crowd can remember the orchestral arrangements on Guns N’ Roses and Smashing Pumpkins albums. Replaying these arrangements are a terrific way for orchestras to introduce new fans to their talent and create that “participation” every entertainment act needs to succeed.

5WPR CEO says Gwyneth Paltrow Is Awesome: Celebrate Her Success

Gwyneth Paltrow was today named the world’s most beautiful woman for 2013 by People Magazine, and all of us should stand up and celebrate her success. She is a beautiful, successful, intelligent and confident woman, and it is special to watch her.

Paltrow is a great mother, in a seemingly healthy celebrity marriage, committed to her family People Magazine deeming her the most beautiful woman will be great for her career and should help her to achieve even higher success.

It was absurd that last week Star Magazine named her the Most Hated Celebrity. She was more hated that Chris Brown who beat up Rihanna, or Kristen Stewart who cheated on her boyfriend publicly? Could the reason be anything other than jealousy?

Brand Gwyneth is simply awesome – she took care of her mother when she was sick, her husband is rock star Chris Martin of Cold Play, and she cares about all aspects of her childrens’ lives. No one is perfect, but this is a successful, intelligent, confident woman – haters should leave her alone. Isn’t it nice to read about a celebrity who is honestly a nice person? Her reaction to the People Magazine cover? “I honestly thought someone was playing a joke on me. I had to reread the e-mail three times. I was like, ‘This can’t be true…” Genuinely humble.

As CEO of 5WPR, I have worked extensively with celebrity brands – and the Gwyneth Paltrow brand is simply an amazing brand. All of America should salute her and root for her.

Harnessing Technology for Workplace Productivity

There seems to be an ongoing debate when it comes to technological advancements as far as the latest digital devices and software and workplace productivity. While some harness these developments such as project management software like Asana or Basecamp, others are slow to adopt these new advancements.

Although, the answer isn’t always black and white, as an entrepreneur who has developed one of New York’s top PR agencies from the ground up, I’m always on the lookout for new technology, whether it be a device or piece of software that can help improve efficiency and productivity across my company.

Over the years I’ve seen the PR industry go from Bacon’s to Cision and faxes to smartphone emails. The fact of the matter is that the technology industry as a whole is ever-evolving and will continue to be day-by-day, week-by-week and year-by-year. CEOs, senior leadership and business owners should embrace the fact that these new capabilities are springing up at such a rapid pace.

Now, am I saying that folks should use and experiment with every new piece of technology or software that is released and find a way to integrate it into their business, no. Use a practical and strategic approach when it comes to doing so. Perhaps you’re looking for new CRM software that will help your sales team or a specific tool that will help streamline social media efforts. Do the research and implement these changes into your everyday efforts to ensure that they will help your day-to-day processes while also keeping the big picture in mind.

5W Public Relations has seen quite the change in the tech world over the last 10 years since our inception in 2003 and we’re looking forward to what the next 10 brings.

Ronn Torossian: I Love Public Relations in New York

This one is for anyone thinking about practicing PR in NYC. Recently I published a blog post that wonders, out loud, why another NY PR agency would complain about this job. Public relations in New York, like anything else, can have its ups and downs. But there are far too many reasons to love this job to ever get sucked into complaining about it.

Here are just a few reasons why Ronn Torossian loves practicing public relations in New York. If you are considering a career in PR at 5W Public Relations or in marketing, this is what you have to look forward to.

#1 – Variety

Practicing public relations in New York offers something different day in and day out. One day I might be promoting a new drink for a food and beverage company. The next I am setting up a photo shoot for a CEO or helping a corporation work through a PR crisis. Some of these gigs are more challenging than others, but all of them test ones’ intellect and creativity.

#2 – Scope

As anyone who owns a company here can tell you, New York is NEVER just New York. This city is a microcosm of and a gateway to the world. Many of my clients work outside the city limits, so my work takes me there too. This requires an understanding of how PR works from NYC to LA and everything in between. Not to mention Europe and Asia. That means I have the privilege of interacting with countless cultures and endless industries.

#3 – Challenges

Do not do this job if you don’t love a challenge. Seriously. Whether my PR agency is helping a client manage a crisis or announcing an unfamiliar product to a new market, getting the message right requires work. These cases are rarely simple. To get them right requires ingenuity, problem solving, analytics and excellent teamwork. I love every minute of it. As far as I’m concerned—the greater the challenge, the greater the opportunity for success.

#4 – My Clients

I love my clients. Everybody says this, but it sure is great to be able to mean it without reservation. Over and over again I have the opportunity to represent great American success stories. Entrepreneurs, brands, entertainers and public servants—I count it a privilege to play a role in their success. It’s a shame to stop here when there are so many reasons why I love what I do. But, because I love what I do, there’s always one more truth I can embrace—I have work to do.

4 social media tricks to cook up delicious food and beverage PR

There was a time when a great review from the NY Times restaurant critic was the end-all, be-all for culinary PR in NYC. While a tasty review in the Times still matters, a review on a top NY foodie blog can be an outstanding PR agency win. But you have to be careful. Interactive and, often, anonymous blogs and foodie communities draw trolls like any other online forum. Plus, an online presence makes it easier for a diner who had a single bad experience to send out a scathing – and ultimately unfair – review.

As a top food and beverage PR agency in NYC, here are 5WPR’s can’t-miss tips we use to protect our client’s tasteful reputations.

#1 – Get out in front of negative reviews

You’ve probably seen those sad responses to negative reviews on culinary blogs. “We’re sorry you had a bad time. We strive to … yada, yada, yada. …” Instead of placating and being condescending, directly address the specific issue. Graciously invite the customer back and offer an incentive of some kind. Yes, some people are impossible to please. And, yes, some diners seem to thrive on negativity. But honest and conscientious responses will go a long way in the eyes of more reasonable diners.

#2 – Stay on top of social media

Social media is a potential gold mine for food and beverage PR. It allows brands to interact directly with customers. Offer time-sensitive deals or special coupons and contests for fans and followers. Turn slow times into a full house with these timely specials.

#3 – Use QR codes to encourage immediate feedback

Facebook and Foursquare offer great “locator” tools for users to tell all their friends where they are. To increase “likes,” “follows” and fun user-generated images on your own social media pages, use quick-link QR codes and other mobile apps to allow diners to offer immediate feedback.

#4 – Offer incentives for positive customer interaction

Weekly drawings for branded swag, discount coupons and other incentives can be used to increase activity on social media and review sites. The more a user posts, the more opportunity they have to win. And the more they post, the more other people interact with your brand. One simple “share this for a BOGO entrée” could earn you hundreds, if not thousands, of new fans.

5W Public Relations Named PR Agency of Record for Scheckter’s OrganicEnergy

5W Public Relations, a leading NY PR Agency is pleased to announce the addition of Scheckter’s OrganicEnergy to its growing roster of beverage and wellness brands. Scheckter’s OrganicEnergy is the world’s first 100% natural, organic and vegetarian approved energy drink that hinges on the goodness of nature. 5W Public Relations will execute a comprehensive public relations program designed to increase awareness of the company.

“We are thrilled to be working with Scheckter’s OrganicEnergy,” said Ronn Torossian, Founder of 5WPR. “Given our extensive experience creating and implementing successful public relations programs for other beverage brands, we are confident 5WPR will deliver similar results for Scheckter’s OrganicEnergy.”

Scheckter's OrganicEnergy is the only energy drink to ever Win a Gold at the UK's prestigious Great Taste awards. Each can of Scheckter's OrganicEnergy contains the perfect combination of organic and natural ingredients to provide sustained energy while boosting mental performance. Founded by Toby Scheckter, a former racecar driver, Scheckter’s OrganicEnergy is a healthier alternative to a world full of artificial ingredients. His involvement on his family’s organic farm in the United Kingdom growing up, led him to a deep understanding of the benefits of quality organic products. For more information about Scheckter’s OrganicEnergy visit www.schecktersorganic.com.

5W Public Relations Expands Corporate Practice, Winning North American Chief Marketing Officer Conference and TBA Global

5W Public Relations, a leading PR firm today announced the addition of North American Chief Marketing Officer Conference and TBA Global to its diverse roster of corporate clients.

The North American Chief Marketing Officer Conference (CMO) is an independent organization that brings leading CMOs and top marketing executives together in one place for a day of discussion and networking. Those who attend the conference will hear the latest strategic thinking and insights in marketing, offering inspiration and vital information for their organization's success in the future. TBA Global is an award-winning engagement marketing agency that connects brands and people. Founded in 1993, TBA Global is a privately-held agency that helps brands reach employees, business audiences, and consumers through a wide range of effective digital and live experiences that drive engagement and revenue.

For these clients, 5W Public Relations will execute PR campaigns focused on thought leadership positioning, media relations tactics, procuring strategic partnerships, event management, launching client case studies, c-suite profiles and more.

"We are looking forward to working with both these best-in-class companies and increasing visibility within leading business, consumer and trade media," said Ronn Torossian, CEO of 5WPR.

ABOUT 5W PUBLIC RELATIONS:

5WPR (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."

Contact: Ronn Torossian, ronn@5wpr.com, 212-999-5585

Tim Tebow Marketing by Ronn Torossian – Case Study

Tim Tebow Marketing by Ronn Torossian

View more PowerPoint from Ronn Torossian 5WPR | 5W Public Relations

From temptation to privacy, the stakes in the Big Apple are different and one wonders how he will cope with the non-stop pressure. There’s no escape from the constant celebrity status in New York. So Tebow will need to be prepared for what the big city brings—for good and for bad. He is likeable and has already broken through the sports barrier as a known American celebrity. If he can win in New York, he can become as well known and as well liked as any celebrity worldwide. Ronn Torossian is the CEO of 5WPR.

5W Public Relations Crisis PR – Ronn Torossian 5WPR

“One of the best and worst things about social media is the instantnes of it. Which means it’s very good and it’s very dangerous,” says Ronn Torossian, CEO and president of 5W Public Relations.

“I think any time there’s a lot of opportunity there’s also a lot of risk in social media”. Ronn Torossian is a crisis communications expert who has represented and worked with celebrities such as Snoop Dog, Sean “P. Diddy” Combs, Nick Cannon and Pamela Anderson. Crisis communications is a branch of public relations that deals specifically with protecting an individual or company facing a challenge to their reputation. Pros in this field are hired either before or mid-crisis.

5WPR specialize in issues and crisis management for companies or individuals facing unanticipated difficulties in the marketplace, whether product recalls or rumors. We have worked on countless complex issues, responding within minutes on crisis PR issues. From IPO's to business and personal litigation, product recalls, trade disputes, environmental problems, warranty and product liability claims, sexual harassment and sexual discrimination cases, labor issues, criminal indictments, and a variety of sensitive political issues, both domestically and internationally.

Posts Tagged ‘5W Public Relations’

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