Tag: 5W Public Relations

5WPR’s results oriented approach to public relations is highlighted by the way we understand the media. Media relations is an integral part of all marketing activities, and 5W helps increase brand awareness on behalf of their clients.

Papa John’s Treading Water in Crisis

When Papa John Schnatter was ousted by the successful pizza company he founded, it may not have been an existential PR crisis, but it was certainly a walk through a proverbial minefield for the board deciding the company’s immediate future. First, Schnatter was on everything. He was, literally, the face of Papa John’s and at the center of nearly all marketing and advertising. And, then, he was not. Schnatter was gone, persona non-grata at the office and in the commercials. As he continued to proclaim his innocence, Schnatter, by default, kept the company in the headlines for all the wrong reasons.

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Urban Meyer on Hot Seat at OSU

The skinny on iconic college football coach Urban Meyer is that he is so driven to win his heart nearly gave out on him. A hero coach at the University of Florida, Meyer left the game “for his health” only to return a few years later, to helm the powerhouse Ohio State program. Meyer was back, prowling the sideline, focused and intense. But the rumors that plagued him at UF were still stuck to him at OSU. Meyer would do anything to win, up to and including “tolerating misconduct” from players and coaches as long as it meant winning the SEC and competing for national titles. Years ago, it was so cliché as to almost be assumed that many top-tier…

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Lovato Uses Personal Struggles to Inspire Fans

It only took moments after the news broke saying Demi Lovato was being hospitalized for a drug overdose for critics to jump on social media and condemn the singer. At the same time, well-wishers flooded the ‘net trying to drown out the trolls with their support of a young woman in crisis. A few days after the hospitalization was revealed, it was announced that Lovato would be entering a rehab program to help get her off the drugs that nearly took her life. This will be the second time, this decade, Lovato went through a professional substance abuse program.

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Ellison Has the Opportunity to Cement His Reputation

A few years back, Marvin Ellison was a candidate for the top spot at Home Depot. While he did very well running U.S. operations for Home Depot, Ellison didn’t get that gig, but he was tapped to lead struggling department store JCPenney. Now, four years later, Ellison will get another shot to build a legacy in the home improvement retail industry as he takes over at CEO of Lowe’s. Taking over his former employer’s chief rival is a bit of a bittersweet move for Ellison, who spent about 12 years working at various executive positions at Home Depot. But he’s certainly pleased not to be tied to JC Penney at this juncture.

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Three Necessities For Every Desk

At a glance, most professional desks will look the same. The average worker will have their printer, a computer, a keyboard, and perhaps a desk phone if they regularly engage in calls with clients and coworkers. However, besides the essentials, there are a few added extras that can be included in the desk environment to make every work day a little more productive and efficient. While some employees take the “better safe than sorry” approach to supplying their desk and pack their table full of every tool and gadget they can think of, other professionals have the opposite problem in that they have no idea what they should keep on their desk to begin with. The following three things are…

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Brit Music ’Zine NME Goes Digital-Only  

New Musical Express broke ground in the entertainment media business for decades. Now, for the first time in 66 years, NME will no longer have a print publication. Everything is being pushed online, according to reports in CNN and other outlets. NME has been a stalwart in the entertainment media game for generations, but the publications ownership group, Time Inc., says the media industry is too tough to continue the print edition of the publication. There’s just not enough bang for their print advertising buck. Lower incomes and rising print costs finally reached a tipping point. This shift is quite a change from just three years ago, when NME was a free weekly music magazine with a newly-minted web presence.…

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Can Snapchat Really Match up Against the Bigger Hitters in Social War?

In social media, Facebook and YouTube reign supreme. But there are a host of up and comers and strong contenders, especially second generation apps like Instagram and Snapchat, which marketed to Millennials and younger audiences, leaving Facebook largely to their parents. Twitter, though it does cross generations, is not in the top three.

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Can the Cowboys save the NFL?

In case you haven’t seen a sports channel or read the sports section of the newspaper lately, here’s a bulletin for you: the NFL is in dire straits. With viewership – and profits – falling the league needs to find a way to make it work like it used to.

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Backlash builds for Wells Fargo

Wells Fargo has been in the news recently for all the wrong reasons. Predatory lending gave way to a massive scandal that revealed thousands of employees were creating millions of fake bank, savings, and credit accounts using the personal information of current account holders.

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Responding to Viral Customers to Benefit your Brand

Today, customers have a stronger voice than ever thanks to the rise of social media. As more and more people adopt smartphones and grow accustomed to an always-connected lifestyle, responding quickly to consumers is critical for delivering exceptional customer care. Consumers are getting tired of shopping the old-fashioned way, with more customers opting to buy things online than in-store. But, that’s not the only thing they’re doing more of online. Given the hectic pace of modern day life, consumers have had to adjust to new constraints on their time.

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