Tag: 5WPR

5WPR is a leading PR firm specializing in a variety of industries including corporate, technology, health, beauty, food and beverage, crisis communications, and many more.

Conners Debut Sends Mixed Signals to ABC

Ever since it was announced that “The Conners” would replace long-running and recently revived sitcom, “Roseanne,” with the forced departure of the show’s creator and star, opinions have been lining up on both sides of the “Roseanne” divide to see what would happen when the first episode aired. Now, that question has been answered, and it seems to have given narrative ammunition to both sides of the argument. On the side of ABC, which fired Roseanne and banished her from her own show after the comedian published a tweet many found racist, you have people touting 10.5 million viewers tuning in to see the show. Those ratings are more than “pretty good.” In fact, those numbers made “The Conners” the…

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Why Do We Care So Much About the #SummerOfBreakups?

Back in 2015, a new hashtag jumped onto the Twitter scene, pushing people to question everything they thought they knew about love and romance. The #SummerOfBreakups hashtag was the beacon for every celebrity breakup that took place that year. Importantly, the breakups didn’t just happen throughout summer either, the hashtag continued to trend well into Autumn too. While obsession over celebrity love lives isn’t anything new for the modern world, the rise of social media has drawn extra attention to just how much time people spend thinking about the relationships of their famous idols. Psychologists and other people in the media have been left to wonder why people care so much about things like the #SummerOfBreakups. Now that summer is…

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Urban Meyer on Hot Seat at OSU

The skinny on iconic college football coach Urban Meyer is that he is so driven to win his heart nearly gave out on him. A hero coach at the University of Florida, Meyer left the game “for his health” only to return a few years later, to helm the powerhouse Ohio State program. Meyer was back, prowling the sideline, focused and intense. But the rumors that plagued him at UF were still stuck to him at OSU. Meyer would do anything to win, up to and including “tolerating misconduct” from players and coaches as long as it meant winning the SEC and competing for national titles. Years ago, it was so cliché as to almost be assumed that many top-tier…

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Barr Trying to Battle Back After Firing

After several weeks of defiance, Roseanne Barr appeared poised and contrite in her first major network TV interview since being fired from her eponymous sitcom due to some tweets about former Obama advisor, Valerie Jarrett. It’s a new look for a comedian who has built her career stepping across the line with sharp satire and humor directed at social norms and political trends. Barr has always been edgy, even when her popular sitcom was not, yet, when Twitter users reacted with outrage over tweets deemed to be racist, Barr was quickly ousted by ABC.

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Lovato Uses Personal Struggles to Inspire Fans

It only took moments after the news broke saying Demi Lovato was being hospitalized for a drug overdose for critics to jump on social media and condemn the singer. At the same time, well-wishers flooded the ‘net trying to drown out the trolls with their support of a young woman in crisis. A few days after the hospitalization was revealed, it was announced that Lovato would be entering a rehab program to help get her off the drugs that nearly took her life. This will be the second time, this decade, Lovato went through a professional substance abuse program.

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Kellogg’s Stranger Things Campaign Hits Big

Two elements of effective PR that you should never discount are timing and clever brand placement. Sometimes, all it takes to get noticed is to have your brand in a prime place at the right time. From red carpets and royal weddings, to sporting events and movies, product placement can be a very effective way to energize or introduce a brand. Just ask Kellogg’s. Eggo waffles have been around for decades. Most American kids grew up eating them. In fact, it may have been one of the first things those kids – who now have kids of their own – learned to cook.

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Publix Responds to Public Outcry

Publix Supermarkets, an employee-owned grocery chain based in central Florida, has supported the political aspirations of “local boy” Adam Putnam for more than a decade. But recent outsized donations to Putnam’s campaign had customers seeing red and threatening to take their green elsewhere. Publix reportedly donated $670,000 to Putnam’s campaign for governor. The current Florida agriculture commissioner, Putnam is in a heated battle with Rep. Ron DeSantis, a member of the so-called “Freedom Caucus” who enjoys the support of President Donald Trump.

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Three Necessities For Every Desk

At a glance, most professional desks will look the same. The average worker will have their printer, a computer, a keyboard, and perhaps a desk phone if they regularly engage in calls with clients and coworkers. However, besides the essentials, there are a few added extras that can be included in the desk environment to make every work day a little more productive and efficient. While some employees take the “better safe than sorry” approach to supplying their desk and pack their table full of every tool and gadget they can think of, other professionals have the opposite problem in that they have no idea what they should keep on their desk to begin with. The following three things are…

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McDonald’s missing from the Olympics — Why?

Last summer, McDonald’s announced it would be ending its advertising partnership with the International Olympic Committee. The deal was supposed to run through 2020, but if you look around for McDonald’s connection with this year’s Winter Olympics, you won’t see it.

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Microsoft Looking to Deliver Broadband to Rural America

In the race for digital technology supremacy, one question has remained stubbornly elusive: who will achieve rural broadband first? While it’s true that some places can get decent speed internet and cable service through satellite providers, the fact is the United States is behind many developed countries in delivering high-speed services to all its citizens.

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