On the big screen, he plays the universe’s most popular goofball superhero. Now, thanks to a pair of Super Bowl commercials, Chris Pratt is using his Star-Lord fame to sell Michelob Ultra. It’s an interesting departure for Pratt, who’s made it a practice to not do TV commercials in the past.
Sometimes, all it takes to create a PR crisis is time. Things change, people forget, and the world moves on. Then, a new generation sees something, perhaps for the first time, and finds a message entirely different than those who have come before. Take, for example, the case of the village of Whitesboro, New York.
This has not been a great year for Tiger Woods, either in the sport that made him famous or out in the public eye. Ever since his very public breakup with his supermodel wife, Woods has been trying to win back his fans and his squeaky-clean image. He’s had an uphill battle, not helped in the least by a recent arrest for DUI.