Tag: crisis

Lion Air Crash leads to PR stumbling block for Boeing

On 29 October 2018, Lion Air Flight 610 was scheduled to fly from Jakarta to Pangkal Pinang in Indonesia. However, tragedy hit 13 minutes after take off with the flight crashing in the Java Sea, northeast of Jakarta. None of the passengers or crew on board survived. The aircraft was a Boeing 737 MAX 8, and the incident was the first major accident involving the 737 MAX and the deadliest involving the 737 aircraft, resulting in both engineering and public relations challenges for Boeing and its executive team.

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Tide Pod challenge creates PR issue for multiple brands

The Tide Pod Challenge. It started out as the latest in a long string of stupid trending stunts on social media. By the time it made the news, parents were horrified, and several brands were doing damage control.

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