One of the most universally reviled Super Bowl commercials in recent years is not one that’s typically discussed. Sure, most of us spent too much time trying to get Puppy-Monkey-Baby out of our heads, but that’s not the one to which we refer. No, this one had the power to bring the entire big game party to a screeching halt with only three words: opioid induced constipation.
Not that long ago the critics insisted Tesla could never make a fully-electric car that was affordable for the middle class … and still good looking and enjoyable to drive. Now, those critics are silent, as Elon Musk’s company is taking orders for more than 1,800 Model 3 cars every single day.
In the race for digital technology supremacy, one question has remained stubbornly elusive: who will achieve rural broadband first? While it’s true that some places can get decent speed internet and cable service through satellite providers, the fact is the United States is behind many developed countries in delivering high-speed services to all its citizens.
With the advent of digital music, many in the biz scoffed. Those iPod things were just a fad, another Steve Jobs gimmick that would fizzle out. They, as we all know, turned out to be very, very wrong. But now music has come even further than that. Ask any 20-something you know, and you will find they don’t even download tunes anymore. They’re subscribed to a service that builds playlists based on preferences.
Cleveland’s Rock ‘n Roll Hall of Fame recently introduced a new exhibit that invites fans to learn what it feels like to be a star inducted into the Hall. The new exhibit, “Power of Rock,” comes with film clips, laser lights, smoke and recorded stories by Hall inductees.
Almost lost in all the contention and politicking since the inauguration of Donald Trump this past January is the momentum building in the statehood push for Puerto Rico. Recently elected Governor Ricardo Rossello is working hard to build a coalition to demand statehood for one of the United States’ closest territories.
Chipotle is in the news again, and, once again, the headlines will lead to a public relations problem for the company. According to multiple media outlets, many different Chipotle locations fell victim to a hacking attack that allowed the perpetrators to gain access to credit card information of customers.
As his Cleveland Cavaliers approach yet another NBA Finals, superstar LeBron James continues to be mentioned in the same conversation as others considered to be the Greatest Of All Time. Is he better than Jordan? Better than Bird? Better than Magic or Kareem or any of the others often held up as the best to ever dribble a basketball. Ask most of these guys, and they’ll likely say “it’s me.” Ask LeBron, and King James may just shake his head.
Sometimes, when you’re the boss, you have to take the bullet, even if it’s not your fault. Such is the story of new Wells Fargo CEO Tim Sloan’s open letter on the pages of major newspapers, coast to coast. When a company makes a huge mistake, there are two big questions that immediately arise: “who will take responsibility?” and, “will consumers accept that?”
Your B2B PR strategy happens to be a vital piece of an all-inclusive marketing program. If planned and implemented effectively, PR is a great lead generation, awareness and credibility tool for every B2B organization.