February 23, 2015
In the lead up to the NFL Scouting Combine, the prognosticators grew louder than ever. Which quarterback would emerge from the Combine with the best shot at being number one overall in the next NFL draft? While, in the past, some top prospects chose to forego the annual talent showcase, this season does not lend itself to that luxury.
There are two quarterbacks in this draft who are widely considered to be all but equal in ability and intangibles. Marcus Mariota and Jameis Winston have been endlessly compared, but the jury is still out on who is the best. Recently, Mariota was quoted as saying he doesn’t compare himself to other players. Well, if that’s the case, then he is the only guy who doesn’t.
There is no doubt that Mariota and Winston are both gifted athletes and excellent quarterbacks. Even criticisms about how each might function at the next level are offered with stacks of caveats and “yeah, buts.” Winston is considered to be the most “ready” to step into a pro style offense. But Mariota comes with his own huge upside.
Where will each end up in the draft? Likely, the teams at the top of the draft board have already made up their minds. But the Combine is an opportunity to either secure that decision or give them second thoughts. The strategy for both outcomes is the same. Not only to achieve peak personal performance but also outperform The Other Guy.
At the Combine, this competition is distilled, obviously, but it is the same competition every brand faces every day. Whatever you do, your customers and prospects are always comparing and contrasting your “value” with that of your competition. Just as much as a quarterback’s stock depends on the scuttlebutt surrounding him, the value of your brand will be impacted by the nature of the message related to your brand. If that message is confused or mediocre, you can expect customers to look elsewhere. But if your PR message is poignant, positive and focused, you can expect your “stock” to rise.