News and Updates from 5WPR CEO Ronn Torossian

Tag: Media Relations

How This Baby Supply Maker Dealt with Toxic Teether

How This Baby Supply Maker Dealt with Toxic Teether

US regulators advised Highland to pull and recall its teething tablets due to a “potentially toxic” level of herbs in the medicine. Standard Homeopathic Co. of Los Angeles, the company that makes the Highland brand teething tablet quickly complied with the request, issuing a recall of an unspecified quantity of the products. They also ceased manufacturing the product last fall, and now they have notified distributors to pull any products currently on the shelves.

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USA Gymnastics Head on the Hot Seat

USA Gymnastics Head on the Hot Seat

Look back at nearly every Summer Olympics in a generation. Who’s the hero for the United States? With the possible exception of the “Dream Team” basketball squad and swimmer Michael Phelps, it’s been the gymnastics team. USA Gymnastics not only maintains a massive national fan base, it dominates headlines during the Games and creates overnight sensation superstars, especially out of scrappy young women who captivate our senses and wow us with incredible athleticism and courage each and every Olympiad.

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Members of Raider Nation call for boycotts

Members of Raider Nation call for boycotts

Judged primarily on the basis of fan enthusiasm, the Oakland Raiders are one of the most loved teams in all of professional sports. But the Silver and Black Pirates are already hearing mutinous rumblings from inside their fan base … unrest created by rumors the team will be moving to Las Vegas. The decision hasn’t even been made yet, and some fans are already calling for a boycott.

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Can the Cowboys save the NFL?

Can the Cowboys save the NFL?

In case you haven’t seen a sports channel or read the sports section of the newspaper lately, here’s a bulletin for you: the NFL is in dire straits. With viewership – and profits – falling the league needs to find a way to make it work like it used to.

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People feeling the heat for publishing Trump cover

People feeling the heat for publishing Trump cover

A few years ago, if someone said Donald Trump was on the cover of People Magazine, most folks would just shrug and say, “of course he is.” Billionaire real estate mogul and reality TV star, why not? And, if you were to tell them the President was on the cover, those people would likely react with the same entire lack of surprise.

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Rolling Stone found guilty in rape story

Rolling Stone found guilty in rape story

It was a story the readers of Rolling Stone were waiting for, practically salivating for. The tale of a real, tangible, horrible rape on a college campus. A woman only identified as “Jackie” claimed to have been beaten and raped by members of the Phi Kappa Psi fraternity at the fraternity house during a party. It fit the narrative they wanted to read … and it certainly fit the narrative the reporter, Sabrina Erdely, desperately wanted to tell.

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Backlash builds for Wells Fargo

Backlash builds for Wells Fargo

Wells Fargo has been in the news recently for all the wrong reasons. Predatory lending gave way to a massive scandal that revealed thousands of employees were creating millions of fake bank, savings, and credit accounts using the personal information of current account holders.

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ExxonMobil in trouble … again

ExxonMobil in trouble … again

Not long ago, the descendants of Standard Oil’s founder parted ways officially – and very publicly – with anything relating to their grandfather’s company, as it is today. They claimed the company was covering up climate change data they didn’t want the world to see, and the Rockefeller family was not interested in being a part of any cover up.

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TNT doubles down on the NBA

TNT doubles down on the NBA

This year’s NBA Finals was one for the record books. LeBron James (finally) brought a title back to Cleveland, and the team he beat to make that possible might just be the best all-around team in the league. They’re certainly built to last and chock-full of marquee talent.

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Executives and CEOs Should Be Current on Media Training

Executives and CEOs Should Be Current on Media TrainingOh yes, we can hear it, the objections, the comments such as, I’m not the company spokesperson or I don’t talk with the media, why should I spend my time and resources for media training – I’ve got a stack of things I need to do before something like that happens.

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