News and Updates from 5WPR CEO Ronn Torossian

Tag: Public Relations

ITT Tech fallout continues

ITT Tech fallout continues

When ITT Technical Institute announced it would be closing its doors recently, thousands of students across the country were left without options. They had invested time and money in a degree, but, partially completed, they had few options for completion. Nothing to show for their time but debt.

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ExxonMobil in trouble … again

ExxonMobil in trouble … again

Not long ago, the descendants of Standard Oil’s founder parted ways officially – and very publicly – with anything relating to their grandfather’s company, as it is today. They claimed the company was covering up climate change data they didn’t want the world to see, and the Rockefeller family was not interested in being a part of any cover up.

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KFC’s secret is out?

KFC’s secret is out

It’s one of the most well-guarded secrets in the country. Held as tightly as nuclear codes and who let the dogs out. What, exactly, are KFC’s 11 original herbs and spices.

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Anthem ready to dig heels in

Anthem ready to dig heels in

Anthem, one of the largest insurance providers in the country, wants to buy rival Cigna. The U.S. Department of Justice moved to block the acquisition, saying it would reduce competition and raise prices on both open market and insurance exchanges. But, it looks like Anthem is not about to take the governmental rebuke sitting down. The company has vowed to stand and fight any attempts by the DOJ to block the purchase.

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Chris Burch, Bill Gates & America’s Inspiring Self-Made Billionaires

All around the world, the stereotype persists of the millionaires and billionaires who inherit their wealth from Daddy and likely never worked a proper day in their lives. In America, however, the ‘American Dream’ reminds everyone that many of the wealthy were not born into wealth, but earned it through hard work and dedication.
In fact, here are four billionaires in America, who inspire entrepreneurs everywhere to keep working towards their dreams:

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Nearly 1/5th of Wendy’s Locations in North America Have Been Hacked

wendys fast food public relations

Wendy’s issued a statement last week that 1,025 of their approximately 5,700 stores in their North American locations had financial information of their customers hacked, stealing credit and debit card numbers, names, expiration dates, and codes on the cards. The hack originated late in the fall of 2015. So far some of the customers’ cards have been used to make purchases at stores other than Wendy’s, such as gift cards and purchases of less than $100 at a time.

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Why Justin Timberlake Offered a Public Apology

Why Justin Timberlake Offered a Public Apology

These days it seems like every celebrity with a Twitter account learns the hard way just what “mob mentality” means. One errant or even presumed errant 140 character missive and it feels like the collective world has lost its mind in their hurry to grab their digital pitchforks and torches. The latest victim singed by this groupthink gone haywire—Justin Timberlake.

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Instagram Logo Re-Design: #Win, #Fail, or #Draw?

new instagram logo 5wpr ceo

In case you were unaware, Instagram recently re-designed their logo and app aesthetics. And boy, oh boy, did it make waves.

According to Ian Spalter, Instagram’s Head of Design, “…the Instagram icon and design was beginning to feel…not reflective of the community, and we thought we could make it better.” For better or worse, Instagram went for it.

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Priceline CEO ousted amid affair rumors

Priceline CEO - Crisis PR

Priceline CEO Darren Huston resigned last week after an investigation concluded he had, in fact, had an “improper relationship” with an employee. According to media reports, the findings concluded Huston “acted contrary to (Priceline’s) code of conduct and engaged in activities inconsistent with those expected of executives.

No other information about the nature of the relationships was released, but it’s clear Priceline will have some PR ground to make up in the coming weeks. While this is far from the worst thing that could happen to the company, anytime you mix illicit affairs with a change of leadership you can just about guarantee headlines.

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