5WPR CEO Ronn Torossian News & Updates

Tag: Ronn Torossian

NYC Goes After Exxon for Climate Damage

NYC goes after Exxon for climate damage

New York City is not sleeping on climate change. The city is chasing international oil giant, ExxonMobil, as well as others in the industry, filing a lawsuit and also promising to drop billions in fossil fuel stocks.

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Actress Meghan Markle Elevates to an Entirely New Level of Famous

On the ladder of fame, there is nothing quite like being a royal. If anyone outside the British royal family can relate, it’s, perhaps, Sir Paul McCartney. Otherwise, the royal family is in a fame stratosphere all its own. And that is what American actress Meghan Markle is about to marry into.

Of course, she will get the attention starting now, long before she ever says “I do.” It’s the same level of attention that warned off two previous high-profile romantic interests of Britain’s Prince Harry. But, this time, he seems to have found a lady who is up to the challenge.

Markle is, of course, famous in her own right. An established and very popular television star, she is well-practiced in the art of glowing in front of massive, adoring crowds chanting her name. But never this massive a crowd and never this loudly…or this critically. The soon-to-be wife of Prince Charles’ younger son, Markle will feel a level of fame and scrutiny reserved only for a very exclusive number of people on this planet.

As an introduction, just a day or two after the engagement was announced, hundreds gathered in Nottingham to greet the couple in one of their first public appearances since the announcement. That, of course, is one thing Markle will have to grow accustomed to, every time she steps outside, it’s now a “public appearance.”

Fortunately, she will have a lot of practice over the next few months. The Prince and his betrothed are beginning a tour of Britain soon, which is expected to last well into the new year, presenting Markle to the British people and showing her around both the country and Windsor Castle, where they are scheduled to be married this coming May.

At Nottingham, Markle glowed, the picture of the soon-to-be-princess. She seemed to thrive on the adoration heaped on her by the gathered throng, which had, reportedly, “waited for hours just to catch a glimpse of the couple.”

That crowd waved both the Union Jack of Britain and the Stars and Stripes of the States. That dynamic will be an interesting one to watch unfold. It’s not the first time an American has been romantically connected to the British Royal family, however, it is the first time in a while. And that last time didn’t go so well. That history has many people watching this match very closely.

The politics of the engagement notwithstanding, Markle must grow accustomed to, or at least immune to, the incessant nitpicking by the British and even some American press. For example, one of the main topics of conversation after the couple’s Nottingham appearance: Markle’s handbag. Hardly a state secret or an item of great import, the purse was discussed endlessly by British media.

And that, more than anything else, defines the level of scrutiny she will now be under. Not even her handbag is safe.

Ronn Torossian is the Founder and CEO of the New York based public relations firm 5WPR: one of the 20 largest PR Firms in the United States.

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Uber Admits Hack Exposed Tens of Millions

Uber admits hack exposed tens of millions

Ridesharing juggernaut Uber can’t seem to get out of its own way. The company parlayed a lot of early PR, political, and legal wins into the birth of an entirely new industry. The salad days are done, however. Since those big wins, it’s been one PR mess after another for Uber.

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Iceland v. Iceland — two European countries at odds

Iceland v. Iceland — two European countries at odds

Iceland is a country. Likely you knew that. A European nation famous for beautiful countryside, being tough on bankers and relatively liberal politically. Iceland is also a place in Britain. Several places, in fact.

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Chili’s gets hammered for shaming veteran

Chili’s gets hammered for shaming veteran

The casual dining joint where anyone can come for a fun, friendly time and some delicious Tex-Mex inspired fare. But things were not so good for U.S. Army vet Ernest Walker when he sat down to lunch at a Cedar Hill, Texas Chili’s restaurant on Veterans’ Day.

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Chicago bars on hot seat for massive cover charges

Chicago bars on hot seat for massive cover charges

The Chicago Cubs are in the World Series for the first time in generations, and Cubs fans are feeling the love … but their favorite sports bars may not be sharing that love. Several sports bars in fabled Wrigleyville have started charging a cover for fans coming in to watch the games. Not all the bars are doing so, but some of the pubs are demanding upwards of $200 a head just to watch the game in their bar.

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Philippine president in hot water for separation comments

Philippine president in hot water for separation comments

All is not well in the Philippines. President Rodrigo Duterte freaked the international community completely out by announcing his “separation” from Washington. The alarm was so loud and widespread, both in and out of the Philippines, Duterte was forced to come back and clarify what he “really” meant.

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Uber Sued by Disability Group

Uber sued by disability group

Taxi cab companies and ride services have been looking for Uber’s kryptonite for years now without much success. Lawsuits haven’t worked. Political action hasn’t worked. Petitions, drives, and commercials haven’t made a dent. People love Uber, and they are choosing the ride service by the millions.

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Manuel loses at ballot box but still wins the Nobel Prize

Manuel loses at ballot box but still wins the Nobel Prize

It took years for Colombian President Juan Manuel Santos and his negotiators to put together a cease-fire agreement with his country’s most violent and persistent militant rebel groups. But they did it. Then, when it looked like Colombia may have peace for the first time in most folks’ recent memories, the people voted to reject the peace accord.

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