September 6, 2013
This is Your PR on Tebow
Even before lining up under center for the first time in the NFL, Tim Tebow has been a public relations juggernaut. He hardly played in the NFL but he landed major endorsement deals, had a Super Bowl commercial and landed speaking engagements.
The headline-stealing QB may be finished in the NFL
Even though he won a playoff game in Denver, Tebow’s play never matched his popularity, and he struggled to make it on three NFL teams. The worst spot was definitely at New York. To this day no one quite understands why the Jets wanted Tebow. Rex Ryan was set against him from Day One and he was never going to be the starter.
Now, after being – reportedly – cut from the Patriots, the Tebow era in the NFL might be over. And it was an “NFL era.” The Tebow PR machine was bigger than any one team. Bigger even than the NFL.
Teams hire countless talented players each and every year. Some have even won National Championships, as Tebow did (twice). Others have won the Heisman Trophy, as Tebow did. But none have achieved the transcendent fame of Tebow.
Ronn Torossian, CEO of 5WPR, explains the Tebow phenomenon from and public relations perspective and explains how you can apply some Tebow magic to your own brand.
Torossian tip #1 – Tebow was tough not to like
Even if you didn’t want him as quarterback, you wanted him on your team. He offered intangible benefits that caused people to look beyond his skill. How can you position your brand that way in the marketplace.
Tebow developed a strong brand outside of football by just being Tebow. He is sought after for his testimony, volunteer efforts and squeaky-clean image. How can you set your brand up to offer more to your potential customer base? Do this, and you will be able to multiply your market potential.
Torossian tip #3 – Tebow gets people talking
There are hundreds of players in the NFL no one ever talks about. Yet, people can’t seem to keep away from the topic of Tebow. How can you create a conversation about your brand that continues, crossing markets and never stopping?
When you think of the NFL as a business, it’s easier to apply the lesson learned from the Tebow brand that can allow you to increase your brand reach and market development.