From temptation to privacy, the stakes in the Big Apple are different and one wonders how he will cope with the non-stop pressure. There’s no escape from the constant celebrity status in New York. So Tebow will need to be prepared for what the big city brings—for good and for bad. He is likeable and has already broken through the sports barrier as a known American celebrity. If he can win in New York, he can become as well known and as well liked as any celebrity worldwide. Ronn Torossian is the CEO of 5WPR.