February 27, 2014
Using Twitter for Impactful Event PR
If you pay attention at all to the social media culture, you may have heard some people talking about the imminent demise of Twitter. While it’s true that the app’s popularity has started to plateau, it is FAR from being finished and is still growing at a respectful rate. In this article Ronn Torossian, CEO of 5WPR, explores the right way to use Twitter for your PR needs.
#1 – Follower fishing
If you want to get more followers there are a couple ways you can go about it. Dynamite or angling. While the mass follow move might bring you numbers it likely won’t bring you engagement. And interaction is what Twitter is all about. Instead, target and entice your ideal followers. That is the way to make Twitter work best for you.
#2 – Teasers
When planning something important, never share everything all at once. Give out bits and pieces at a time. Set up your tweets as rhetorical questions that invite interaction and response.
#3 – Real time news
During a big event, keep those tweets flowing. If at all possible, put several people within your organization on “Twitter Duty.” Interact with your audience consistently, as if they are at the event. Again, the strategy of rhetorical questions is a good one. Keep people answering and asking. Encourage a friendly and open conversational market. And RETWEET!
#4 – Follow up
After an event, be sure to go through your interaction lists and thank the participants for taking part. Ask them to review the event and ask for any questions, suggestions, or tips. Accept the feedback with gracious enthusiasm. Then, as part of your follow up, tease your next event.
With these tips, you can use events to build your social media presence and overall fan base.